The Strategic Pricing of Pharmaceuticals Reviews

Author: E.M. (Mick) Kolassa
Edition:
Publisher: PondHouse Press
Binding: Paperback
ISBN: 0982371500
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The Strategic Pricing of Pharmaceuticals

The Strategic Pricing of Pharmaceuticals explains how pharmaceutical prices are, and should be set, in the US and international markets.The Strategic Pricing of Pharmaceuticals review. The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture their valueRead full reviews of The Strategic Pricing of Pharmaceuticals ....

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The Strategic Pricing of Pharmaceuticals, ISBN-13: 9780982371503, ISBN-10: 0982371500

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The Strategic Pricing of Pharmaceuticals explains how pharmaceutical prices are, and should be set, in the US and international markets. The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture their value. This book provides pharmaceutical marketers with needed guidance through the use of in-depth discussions and analyses of the factors that should be considered when setting and managing pharmaceutical prices.

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Seller's Item Description: Title: The Strategic Pricing of Pharmaceuticals Author: EM (Mick) Kolassa ISBN: 9780982371503 Format: Paperback Condition: Brand New Publisher: Pondhouse Press Comments: Visit Bargain Book Stores for more great deals! 100% Customer Satisfaction Guaranteed: We work hard to ensure 100% customer satisfaction. If you're having a problem with your order, we want to know about it and fix it to your satisfaction. Please allow us to resolve your issue before you leave feed

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The Strategic Pricing of Pharmaceuticals Reviews

The book discusses how pharmaceuticals are different from other products in terms of value and why typical assumptions and approaches to pricing fail to consider the true nature of pharmaceuticals or to capture their value. This book provides pharmaceutical marketers with needed guidance through the use of in-depth discussions and analyses of the factors that should be considered when setting and managing pharmaceutical prices.