Author: Gerry Myers
Edition: First Edition
Publisher: Irwin Professional Publishing
Binding: Hardcover
ISBN: 1557385491
Price:
You Save: 92%
Targeting the New Professional Woman
This book describes the unique charcteristics of this market and outlines successful sales and marketing strategies specifically designed to target working women effectively.Targeting the New Professional Woman review. Using both marketing successes and failures as examples, the author clearly outlines what works and what doesn't when it comes to marketing to the modern womanRead full reviews of don't target my gun rights ladies t-shirt funny pro 2nd amendment nra clip gs-47.
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Targeting the New Professional Woman Reviews
Using both marketing successes and failures as examples, the author clearly outlines what works and what doesn't when it comes to marketing to the modern woman. Topics include: extensive demographic data; customer service and its importance to women; how women make purchasing decisions; elements of successful marketing and ad campaigns; purchasing patterns for numerous products.
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