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Tuesday 17 May 2011
The Color Revolution
Author: Regina Lee Blaszczyk Edition: Publisher: The MIT Press Binding: Hardcover ISBN: 0262017776 Price: You Save: 35%
The Color Revolution (Lemelson Center Studies in Invention and Innovation series)
When the fashion industry declares that lime green is the new black, or instructs us to "think pink!," it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of Vogue.The Color Revolution review. It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These "color stylists," "color forecasters," and "color engineers" helped corporations understand the art of illusion and the psychology of colorRead full reviews of The Color Revolution Color Lithography In France 1890-1900.
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When the fashion industry declares that lime green is the new black, or instructs us to 'think pink ,' it is not the result of a backroom deal forged by a secretive cabal of fashion journalists, designers, manufacturers, and the editor of 'Vogue.' It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer cult
Description The Color Revolution: Color Lithography in France , 1890-1900. Exhibition catalogue from exhibits at Rutgers University Art Gallery , Baltimore Museum of Art and (smaller exhibition) at the Boston Public Library Sept 10, 1978-July 1, 1979. Includes translated essay by Andre Mellerio. Cover is clean showing very little wear. Binding is solid. Pages clean. No marks or inscriptions. Click to Enlarge Click to Enlarge Payment and Shipping When you make your purchase with us, you can expe
author regina lee blaszczyk format hardback language english publication year 05 10 2012 series lemelson center studies in invention innovation series subject engineering technology subject 2 technology general reference the color revolution lemelson center studies in invention innovation series regina lee blaszczyk title 9780262017770 the color revolution lemelson center studies in invention innov isbn 10 0262017776 isbn 13 9780262017770 author regina lee blaszczyk publisher mit press publicati
Seller's Item Description: Title: The Color Revolution Author: Blaszczyk, Regina Lee ISBN: 9780262017770 Format: Hardcover Condition: Brand New Publisher: The MIT Press Comments: Visit Bargain Book Stores for more great deals! 100% Customer Satisfaction Guaranteed: We work hard to ensure 100% customer satisfaction. If you're having a problem with your order, we want to know about it and fix it to your satisfaction. Please allow us to resolve your issue before you leave feedback. To contact us,
It is the latest development of a color revolution that has been unfolding for more than a century. In this book, the award-winning historian Regina Lee Blaszczyk traces the relationship of color and commerce, from haute couture to automobile showrooms to interior design, describing the often unrecognized role of the color profession in consumer culture. Blaszczyk examines the evolution of the color profession from 1850 to 1970, telling the stories of innovators who managed the color cornucopia that modern artificial dyes and pigments made possible. These "color stylists," "color forecasters," and "color engineers" helped corporations understand the art of illusion and the psychology of color. Blaszczyk describes the strategic burst of color that took place in the 1920s, when General Motors introduced a bright blue sedan to compete with Ford's all-black Model T and when housewares became available in a range of brilliant hues. She explains the process of color forecasting--not a conspiracy to manipulate hapless consumers but a careful reading of cultural trends and consumer taste. And she shows how color information flowed from the fashion houses of Paris to textile mills in New Jersey. Today professional colorists are part of design management teams at such global corporations as Hilton, Disney, and Toyota. The Color Revolution tells the history of how colorists help industry capture the hearts and dollars of consumers.
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