Author: Michael R. Solomon
Edition: 7
Publisher: Prentice Hall
Binding: Paperback
ISBN: 013217684X
Price:
You Save: 38%
Marketing: Real People, Real Choices (7th Edition)
Real people, real choices–give students a real feel for marketing.Marketing review. Read full reviews of Global Marketing Partners X9 USB Backlit Mechanical Keyboard With Cher. 
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Marketing Reviews
Marketing: Real People, Real Choicesis the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday. This reader-friendly text conveys timely and relevant material in a dynamic presentation, highlighting how marketing concepts are implemented, and what they mean in the marketplace.
The seventh edition includes more information on marketing metrics, today’s new approach to advertising and promotions, and an increased emphasis on the links between marketing principles and the real world.
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