Author: GORDON SHELLEY
Edition: 1
Publisher: Kendall Hunt Publishing
Binding: Paperback
ISBN: 0757562566
Price:
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International Business Foundations
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by Shelley Gordon - Kendall/Hunt Pub. Co. (2009) - Paperback - ISBN 0757562566 9780757562563
International Business Strategy: Rethinking the Foundations of Global Corporate Success - Alain Verbeke
Review "Alain Verbeke draws on his unmatched knowledge of international business research and provides a fresh and insightful, integrated perspective for rethinking the foundations of international strategy. This highly readable text supported by excellent cases should appeal to students whose managerial careers will span an increasingly global economy. International strategy faculty will find that the text easily lends itself to customizing the course to their particular needs. This book deepens our understanding of the global economy and the evolving role of the multinational enterprise."Ari
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