What Is Marketing? Reviews

Author: Alvin J. Silk
Edition:
Publisher: Harvard Business Review Press
Binding: Paperback
ISBN: 1422104605
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What Is Marketing?

This book explores what marketing is and how an enterprise can differentiate itself from others in attracting and retaining customers.What Is Marketing? review. Read full reviews of What Is Marketing? By Alvin J. Silk.

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Seller's Item Description: Title: What Is Marketing? Author: Alvin J. Silk ISBN: 9781422104606 Format: Paperback Condition: Brand New Publisher: Harvard Business Press Comments: Visit Bargain Book Stores for more great deals! 100% Customer Satisfaction Guaranteed: We work hard to ensure 100% customer satisfaction. If you're having a problem with your order, we want to know about it and fix it to your satisfaction. Please allow us to resolve your issue before you leave feedback. To contact us, p

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by Alvin J. Silk Format Paperback Condition Brand New Language English Successful marketing requires a deep knowledge of customers, competitors, and collaborators and great skill in serving customers profitably. This book provides the foundation for developing those skills and insights. Publisher Description Language English Year 2006

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This book is written by Alvin J. Silk Published by Harvard Business School Press In 2006 and is available in Paperback Usually Ships in 3 Days.

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What Is Marketing? Reviews

The book is organized according to the design of the first-year marketing course in the two-year MBA program at the Harvard Business School. Each chapter of the book is based on materials written by HBS faculty and used by MBA students in preparation for classroom participation. The book consists of three parts: the analysis of marketing opportunities, the formulation of marketing strategy, and the execution of that strategy.