Author: Arun Vishwanath
Edition: First printing
Publisher: Peter Lang Publishing
Binding: Hardcover
ISBN: 1433110830
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The Diffusion of Innovations
In the last edition of the Diffusion of Innovations, Everett Rogers challenged diffusion scholars to move beyond the methods and models of the past, recognize the limitation of prior approaches, and broaden the conceptions of the diffusion of innovations.The Diffusion of Innovations review. This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarshipRead full reviews of gaining momentum: managing the diffusion of innovations by joe tidd hardcove.
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Categories: Diffusion of innovations. Contributors: Everett M. Rogers - Author. Format: Paperback
Store Search search Title, ISBN and Author Gaining Momentum: Managing the Diffusion of Innovations by Joe Tidd Estimated delivery 3-12 business days Format Hardcover Condition Brand New Diffusion, or the widespread adoption of innovations, is a critical yet under-researched topic. This book adopts a multi-disciplinary and managerial process approach to understanding and promoting the adoption of innovations, based on the research and practice. It is of interest to graduates and researchers in m
author thomas w valente format paperback language english publication year 31 12 1995 series quantitative methods in communication s subject social sciences subject 2 library information science title network models of the diffusion of innovations author valente thomas w publisher hampton pr publication date dec 31 1995 pages 192 binding paperback dimensions 6 00 wx 9 00 hx 0 50 d isbn 1881303225 subject language arts disciplines communication brand new paperback all orders get full access to
Network Models of the Diffusion of Innovations, ISBN-13: 9781881303220, ISBN-10: 1881303225
mmmk511 Store NETWORK MODELS OF THE DIFFUSION OF INNOVATIONS PB 1999 NETWORK MODELS FORMAT : SOFT COVER DUST JACKET CONDITION : N/A COVER CONDITION : VERY GOOD, LIGHT WEAR PAGE CONDITION : VERY GOOD BINDING : TIGHT AND INTACT PUBLISHER : HAMPTON PRESS LIBRARY OR UNIVERSITY COPY: NO US PRICE ON COVER : NONE I TRY TO ACCURATELY DESCRIBE ALL ITEMS. I MAY OCCASIONALLY MISS A MARK OR OTHER DEFECT. THIS IS NOT INTENTIONAL. PRICES REFLECT ANY FOUND DAMAGE TO THE ITEM AS WELL AS THE FACT THAT IT MAY B
The Diffusion of Innovations Reviews
This book answers that call. It brings together noted diffusion scholars and presents a communication perspective for the study of the diffusion process. Using approaches ranging from mathematical modeling and multidimensional scaling to network analysis and agent-based modeling, chapters critically examine the current theoretical and methodological approaches in diffusion research and present novel ways to understand the process. Each chapter expands the scope of diffusion theory and lays the groundwork for the next generation of scholarship. The book is a must-read for anyone wishing to study trends in diffusion research, including diffusion scholars, marketers of ideas and products, communication and management consultants, policy makers, and individuals and organizations working on changing the status quo. It is recommended as a supplementary text for upper-level undergraduate and graduate courses in communication, business and management, information science, and sociology.
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