Author: Cynthia Lee Henthorn
Edition: 1
Publisher: Ohio University Press
Binding: Hardcover
ISBN: B008SLUTAE
Price:
You Save: 60%
From Submarines to Suburbs: Selling a Better America, 1939-1959
During World War II, U.From Submarines to Suburbs review. . businesses devised marketing strategies that encouraged consumers to believe their country’s wartime experience would launch a better America. Advertisements and promotional articles celebrated the immense industrial output that corporations achieved during the war. These commercial messages positioned wartime technologies and corporate expertise as the means to streamline America and invent a socially hygienic future free from poverty, slums, drudgery, filth, and—for some businessmen—the New Deal administrationRead full reviews of From Submarines To Suburbs: Selling A Better America, 1.
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From Submarines to Suburbs Selling a Better America, 1939-1959, ISBN-13: 9780821416785, ISBN-10: 0821416782
From Submarines to Suburbs: Selling a Better America, 1939-1959 ISBN: 0821416782 Author/Artists: Cynthia Lee Henthorn Format: Paperback Condition: Like New Jacket Condition (if present): Publisher Year: Ohio University Press, Athens, Ohio 2006 Wombat Books Item ID: WB033026 Price: .97 Item Notes:Unread store shelf copy with just a touch of wear to covers. Henthorn presents the most thorough and systematic examination of wartime commercial advertising that I have encountered to date, and she d
author cynthia lee henthorn format hardback language english publication year 15 07 2006 subject history military subject 2 history specific subjects title from submarines to suburbs selling a better america 1939 1959 author cynthia lee henthorn publisher ohio univ pr publication date aug 01 2006 pages 392 binding hardcover edition 1 st dimensions 7 50 wx 10 50 hx 1 25 d isbn 0821416774 subject business economics marketing industrial description in the world war ii era us businesses launched
From Submarines to Suburbs: Selling a Better America, 1939-1959
ISBN:
0821416782
Author/Artists:
Cynthia Lee Henthorn
Format:
Paperback
Condition:
Like New
Jacket Condition (if present):
Publisher & Year:
Ohio University Press, Athens, Ohio 2006
Wombat Books Item ID:
WB033026
Price:
.97
Item Notes: Unread store shelf copy with just a touch of wear to covers. Henthorn presents the most thorough and systematic examination of wartime commercial advertising that I have encountered to date, and she does so with careful attention to issues of gender, race, and class." -Katherine Jellison, author o
ISBN:
0821416782
Author/Artists:
Cynthia Lee Henthorn
Format:
Paperback
Condition:
Like New
Jacket Condition (if present):
Publisher & Year:
Ohio University Press, Athens, Ohio 2006
Wombat Books Item ID:
WB033026
Price:
.97
Item Notes: Unread store shelf copy with just a touch of wear to covers. Henthorn presents the most thorough and systematic examination of wartime commercial advertising that I have encountered to date, and she does so with careful attention to issues of gender, race, and class." -Katherine Jellison, author o
New Hardcover.
From Submarines to Suburbs Reviews
. businesses devised marketing strategies that encouraged consumers to believe their country’s wartime experience would launch a better America. Advertisements and promotional articles celebrated the immense industrial output that corporations achieved during the war. These commercial messages positioned wartime technologies and corporate expertise as the means to streamline America and invent a socially hygienic future free from poverty, slums, drudgery, filth, and—for some businessmen—the New Deal administration. From Submarines to Suburbs surveys the development, strategy, and effect of these campaigns over a span of twenty pivotal years. Cynthia Lee Henthorn takes a close look at how pre-fabricated suburban houses, high-tech kitchens, and miracle products developed from war-related industries were promoted as the hygienic solutions for establishing this better America, one led by the captains of free enterprise. As Henthorn demonstrates, wartime advertising and marketing strategies tying consumer prosperity to war were easily adapted in the Cold War era, when a symbiotic relationship between military standing and standards of living intensified in a culture dependent on defense spending. Were the efforts to engineer a better America successful? Using documentary evidence in the form of numerous advertisements, From Submarines to Suburbs stands as a significant contribution to understanding how today’s “better” America evolved.
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