Marketing Research

Author: David A. Aaker
Edition: 10
Publisher: Wiley
Binding: Hardcover
ISBN: 0470317256
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Marketing Research

Marketing Research offers the best approach toward communicating the intricacies of this field and its usefulness to the marketing organization.Marketing Research review. Read full reviews of Review of Marketing Research.

Read Basic Marketing Research reviews by

by Gilbert A. Churchill and Tom J. Brown - Cengage Learning (2007) - Paperback - ISBN 0324305419 9780324305418

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Emerald Group Publishing Limited | 2011 | 376 pages | ISBN-13: 9780857248978 | ISBN-10: 0857248979 | You save 15%

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Highlighting the relevance of marketing intelligence and the power of the Internet in marketing research applications, this book focuses on recent trends in marketing intelligence and explains how various functions are linked to each other in a way that ensures efficient management of the customer-firm relationship.

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Categories: Marketing->Research. Contributors: Al Burns - Author. Format: NOOK Study

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Marketing Research Reviews

"Macro-micro-macro" in design, and fitting for students in the intermediate or advanced courses, this highly-regarded text focuses on market intelligence, strategy, theory, and application. The new tenth edition retains its coverage of the most advanced and current marketing research methodologies and points out their limitations, as well their potential for enhancing research results. It also brings to the forefront the relevance of marketing intelligence, the power of the Internet in marketing research applications, and much more.