Author: Wayne D. Hoyer
Edition: 6
Publisher: South-Western College Pub
Binding: Hardcover
ISBN: 1133435211
Price:
You Save: 38%
Consumer Behavior
- A conceptual model in each chapter helps students understand how that chapter's key topics relate to one another and how these topics connect to coverage in other chapters.
- Marketing Implication sections show students how various consumer behavior concepts can be applied to the practice of marketing, including essential functions such as market segmentation, target market selection, positioning, and decisions on promotion, price, product, and place.
- Discussion questions at the end of every chapter encourage students to recall and analyze what they have learned and apply the concepts to real-world situations.
- Online exercises provide extensive interaction with real advertisements, consumer data, and marketing strategies; relate chapter concepts to concrete experiences from students' lives; and explore how chapter concepts can be used in the workplace.
- Exhibits illustrate how consumer behavior concepts apply to U.S. and international marketing situations.
CONSUMER BEHAVIOR combines a foundation in key concepts from marketing, psychology, sociology, and anthropology with a highly practical focus on real-world applications for today's business environment.Consumer Behavior review. Read full reviews of On Becoming a Consumer: Development of Consumer Behavior Patterns in Childhood.
Read Consumer Behavior For Dummies reviews by
Categories: Consumer behavior. Contributors: Laura Lake - Author. Format: Paperback
Review "Dr. McNeal's new book has taken his many years of research, teaching, and consulting and has provided a unique, comprehensive perspective on the consumer development process.This book is remarkably different from all other consumer behavior and child consumer books in that it examines the phenomenon of becoming, rather than simply being, a consumer.Its multidimensional focus examines the influence of several factors beyond just social influence on the development of cognitive, physical, social, and language skills. These developing skills are then shown to manifest in specific consumer
A leading evolutionary psychologist probes the unconscious instincts behind American consumer culture Illuminating the hidden reasons for why we buy what we do, 'Spent' applies evolutionary psychology to the sensual wonderland of marketing and perceived status that is American consumer culture. Geoffrey Miller starts with the theory that we purchase things to advertise ourselves to others, and then examines other factors that dictate what we spend money on. With humor and insight, Miller analyzes an array of product choices and deciphers what our decisions say about ourselves, giving us access
Categories: Consumer behavior, Marketing->Motivation research. Contributors: Leslie Lazar Kanuk - Author. Format: Hardcover
Categories: Consumer behavior->United States->Case studies, Corporation reports, Corporations->Accounting. Contributors: Delbert I. Hawkins - Author. Format: Hardcover
Consumer Behavior Reviews
The new edition of this popular, pioneering text incorporates the latest cutting-edge research and current business practices, including extensive coverage of social media influences, increased consumer power, emerging neuroscience findings, and emotion in consumer decision making. In addition, the Sixth Edition includes an increased emphasis on social responsibility and ethics in marketing. With even more real-world examples and application exercises, including new opening examples and closing cases in every chapter, CONSUMER BEHAVIOR provides a thorough, yet engaging and enjoyable guide to this essential subject, enabling students and professionals alike to master the skills they need to succeed.
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