Author: Jean-Marie Dru
Edition: First Edition
Publisher: Palgrave Macmillan
Binding: Hardcover
ISBN: 0230600697
Price:
You Save: 51%
How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising
In his previous bestselling books, global advertising icon Jean-Marie Dru explored the visionary, innovative techniques that have become a hallmark of TBWA Worldwide campaigns.How Disruption Brought Order review. Read full reviews of How Disruption Brought Order.
Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
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From In 1984, Dru cofounded the international advertising agency BDDP, which merged in 1998 with TBWA Worldwide; today he serves as president and CEO-international with responsibility for all markets worldwide. His innovative Disruption techniques that force companies to look at what they are doing under a new light have created fresh advertising campaigns for Apple, Nissan, and Adidas in the United States and in France for McDonald's and the French railways. In his two previous books, Dru has o
How Disruption Brought Order
Seller's Item Description: Title: How Disruption Brought Order: The Story of a Winning Strategy in the World of Advertising Author: Jean-Marie Dru ISBN: 9780230600690 Format: Hardcover Condition: Brand New Publisher: Palgrave Macmillan Comments: Visit Bargain Book Stores for more great deals! 100% Customer Satisfaction Guaranteed: We work hard to ensure 100% customer satisfaction. If you're having a problem with your order, we want to know about it and fix it to your satisfaction. Please allow
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author jean marie dru format hardback language english publication year 12 11 2007 subject management business economics industry subject 2 sales marketing title how disruption brought order the story of a winning strategy in the world of advertising author dru jean marie publisher palgrave macmillan publication date sep 04 2007 pages 256 binding hardcover edition first edition dimensions 6 50 wx 9 50 hx 1 00 d isbn 0230600697 subject business economics advertising promotion description traces
How Disruption Brought Order Reviews
Now he gives a first-hand account of how the bold methods of disruption launched TBWA to the forefront of international advertising. Here he shares personal insights and anecdotes about his life in advertising as well as lessons learned, revealing how client campaigns for Nissan, Adidas, and the Apple iPhone became such unqualified successes. Both a fascinating business memoir and a practical guide to harnessing the power of disruption, this book offers a look at the cutting edge of modern advertising.
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