Essentials of Public Relations Management

Author: Edward J. Lordan
Edition:
Publisher: Rowman & Littlefield Publishers
Binding: Paperback
ISBN: 0830415947
Price:
You Save: 14%

Essentials of Public Relations Management

Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level.Essentials of Public Relations Management review. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancementRead full reviews of Essentials of Public Relations Management.

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Essentials of Public Relations Management, ISBN-13: 9780830415946, ISBN-10: 0830415947

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Filling a gap in current PR literature, Essentials of Public Relations Management takes students to the next level. Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the

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Author: Lordan, Edward J. ISBN-10: 0830415947

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Rowman & Littlefield Publishers | 2003 | 177 pages | ISBN-13: 9780830415946 | ISBN-10: 0830415947 | You save 10%

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by Edward J. Lordan - Rowman & Littlefield Publishing Group (2003) - Paperback - ISBN 0830415947 9780830415946

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Essentials of Public Relations Management Reviews

Designed to help students and professionals who have mastered the fundamentals of public relations, this book develops management skills needed for further career advancement. Appropriate for those in the fields of business, communications, journalism or political science, this down-to-earth study of the practical application of public relations covers: Relating to clients, Managing staff, Conducting and applying research, Coping with crises, Handling finances, Understanding the power and the problems of technology, Recognizing actual and potential legal issues, Defining professional ethics A Burnham Publishers book.