Advertising In A Digital Age Reviews

Author: Gabriela Taylor
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Publisher: CreateSpace Independent Publishing Platform
Binding: Paperback
ISBN: 1480049611
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Advertising In A Digital Age

Online advertising has revolutionized the way that marketers target and capture their audience.Advertising In A Digital Age review. Read full reviews of Advertising in the Digital Age DVD.

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Advertising in the Digital Age DVD Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: *Traditional Techniques: Review of tried and true advertising techniques. *New Media, New Techniques: Advertising is a mix of new and old, and sometimes anything goes. *Be in Control: Match your privacy settings to your own privacy stand

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Advertising in the Digital Age DVD Do you know when and where are you being targeted for marketing? It may be more often and in more places than you think. Advertising in the Digital Age features interviews with cutting-edge advertising and media professionals who give an overview of how to navigate new media marketing techniques in the digital age, including: • Traditional Techniques: Review of tried and true advertising techniques. • New Media, New Techniques: Advertising is a mix of new and old, and sometimes anything goes. • Be in Control: Match your privacy settings to your own priv

http://www.learningzonexpress.com/p-1529-advertising-in-the-digital-age-dvd.aspx

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Store Search search Title, ISBN and Author Spending Advertising Money in the Digital Age: How to Navigate the Media Flow by Hamish Pringle, Jim Marshall Estimated delivery 3-12 business days Format Paperback Condition Brand New Proposes a model, FAIPA, for media and communications planning that describes how to select the right media channel to promote a brand from the many that are available, and if you are employing a range of bought, owned and earned media, which to concentrate on, and h

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Advertising In A Digital Age Reviews

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With online advertising and marketing you can reach more people at a global level, you can target your messages to be more relevant to your audience, you can interact with your community and collect their feedback in real-time, you will need a smaller budget and you can monitor results and make changes on the go.

Throughout this book, I will cover some of the most common forms of online advertising and also provide tips on how to better improve your online advertising experience as a business owner or marketer.

Let me give you a quick overview of what you'll find in the book:

A Brief History Of Online Advertising

Developments In Online Advertising

• Roles And Markets
• The Face Of Web Advertising Today

How The Search Works

• How SEO (Search Engine Optimization) Works
• Understanding Google
• How Search Engine Marketing Works

Types Of Online Advertising

• Text And Link Ads
• Display Ads
• Rich Media Ads
• On-Site Sponsorship
• Takeover Ads
• Advertorials
• Online Directories
• Mobile Ads
• Affiliate Marketing Ads
• Search Advertising
• Social Media Ads

Targeting Methods

• Contextual Targeting
• Behavioral Targeting
• Geo Targeting
• Demographics Targeting
• DayPart Targeting
• Real-Time Targeting
• Affinity Targeting
• Look-Alike Targeting
• Act-Alike Targeting

Understanding Rates And Metrics

• Rates
• Metrics

Advanced Techniques In Search Advertising: AdWords

Social Media Advertising

• Twitter Advertising
• Facebook Advertising
• YouTube Advertising
• LinkedIn Advertising

Affiliate Advertising

• Ad Networks Directory And Affiliate Programs

Tags: online marketing, small business, online promotion, adwords, social media advertising, online advertising, online target, google.