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International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability
The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in global, national and local markets.International Place Branding Yearbook 2012 review. This edition focuses on sustainability, smart growth and place branding. It uses the definition of smart growth as the capability of, first, making appropriate judgments according to the relevant performance measures, which lie in the overlap of three factors: efficiency (doing things right), equity (doing the right things) and effectiveness (doing the right things right); and, second, to configure the variables appropriately i.e., to 'getting it all together' in a balanced-centric manner, a priority for future city branding
This volume provides various disciplinary perspectives for mapping ways to lead place branding toward the smart growth paradigm designed to build performance, guided by sustainable values, cultural identity and social inclusive strategiesRead full reviews of International Place Branding Yearbook 2012 Ebook.
This edition focuses on sustainability, smart growth and place branding. It uses the definition of smart growth as the capability of, first, making appropriate judgments according to the relevant performance measures, which lie in the overlap of three factors: efficiency (doing things right), equity (doing the right things) and effectiveness (doing the right things right); and, second, to configure the variables appropriately i.e., to 'getting it all together' in a balanced-centric manner, a priority for future city branding
This volume provides various disciplinary perspectives for mapping ways to lead place branding toward the smart growth paradigm designed to build performance, guided by sustainable values, cultural identity and social inclusive strategies. This Yearbook also underlines the importance of cities not only as the source of around 80 per cent of carbon dioxide emissions, but importantly as ecologically-rejuvenated brands.
The International Place Branding Yearbook 2012:
• will improve understanding of place branding not only as multi-actor and multi-sector, but increasingly as a multi-layered process;
• provides a city typology affording the potential development path for defining brand value propositioning;
• interprets the critiques about production and consumption entangled in place brands, including accusations questioning their usefulness and viability.
This volume provides various disciplinary perspectives for mapping ways to lead place branding toward the smart growth paradigm designed to build performance, guided by sustainable values, cultural identity and social inclusive strategiesRead full reviews of International Place Branding Yearbook 2012 Ebook.
Read International Place Branding Yearbook 2012 By Go, Frank M. (edt)/ Govers, Ro... reviews by
Palgrave Macmillan 9780230279520 International Place Branding Yearbook 2012 By Go, Frank M. (EDT)/ Govers, Robert (EDT) Description *Author: Go, Frank M. (EDT)/ Govers, Robert (EDT) *Subtitle: Managing Smart Growth Sustainability *Publication Date: 2012/12/24 *Number of Pages: 266 *Binding Type: Hardcover *Language: English *Depth: 1.00 *Width: 7.00 *Height: 10.00 SKU: UBM9780230279520 Payment We accept payment via PayPal, Mastercard, Visa, American Express, Discover and PayPals Bill Me Lat
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The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in global, national and local markets. This edition focuses on sustainability, smart growth and place branding. It uses the definition of smart growth as the capability of, first, making appropriate judgments according to the relevant performance measures, which lie i
New Hardcover.
The International Place Branding Yearbook 2012: Managing Smart Growth and Sustainability is the third annual volume in the Yearbook series and looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in global, national and local markets. This edition focuses on sustainability, smart growth and place branding. It uses the definition of smart growth as the capability of, first, making appropriate judgments according to the relevant performance measures, which lie i
International Place Branding Yearbook 2012 Reviews
This edition focuses on sustainability, smart growth and place branding. It uses the definition of smart growth as the capability of, first, making appropriate judgments according to the relevant performance measures, which lie in the overlap of three factors: efficiency (doing things right), equity (doing the right things) and effectiveness (doing the right things right); and, second, to configure the variables appropriately i.e., to 'getting it all together' in a balanced-centric manner, a priority for future city branding
This volume provides various disciplinary perspectives for mapping ways to lead place branding toward the smart growth paradigm designed to build performance, guided by sustainable values, cultural identity and social inclusive strategies. This Yearbook also underlines the importance of cities not only as the source of around 80 per cent of carbon dioxide emissions, but importantly as ecologically-rejuvenated brands.
The International Place Branding Yearbook 2012:
• will improve understanding of place branding not only as multi-actor and multi-sector, but increasingly as a multi-layered process;
• provides a city typology affording the potential development path for defining brand value propositioning;
• interprets the critiques about production and consumption entangled in place brands, including accusations questioning their usefulness and viability.
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