Author: Phil Kotler Edition: 4 Publisher: Prentice Hall Binding: Paperback ISBN: 0136026605 Price: You Save: 48%
Framework for Marketing Management, A (4th Edition)
Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.Framework for Marketing Management, A review. /P>
Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economyRead full reviews of "Framework for Marketing Management, A (5th Edition)".
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"Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.File Size: 6925 KBPrint Length: 360 pagesSimultaneous Device Usage: Up to 2 simultaneous devices, per publisher limitsPublisher: Prentice Hall; 5 edition (March 14, 2011) Sold by: Amazon Digital Services, Inc.Language: EnglishASIN: B008VIXZSW"
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"Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.File Size: 6925 KBPrint Length: 360 pagesSimultaneous Device Usage: Up to 2 simultaneous devices, per publisher limitsPublisher: Prentice Hall; 5 edition (March 14, 2011) Sold by: Amazon Digital Services, Inc.Language: EnglishASIN: B008VIXZSW"
http://www.qiakun.info/-p-66684.html
"Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.File Size: 6925 KBPrint Length: 360 pagesSimultaneous Device Usage: Up to 2 simultaneous devices, per publisher limitsPublisher: Prentice Hall; 5 edition (March 14, 2011) Sold by: Amazon Digital Services, Inc.Language: EnglishASIN: B008VIXZSW"
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"Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.File Size: 6925 KBPrint Length: 360 pagesSimultaneous Device Usage: Up to 2 simultaneous devices, per publisher limitsPublisher: Prentice Hall; 5 edition (March 14, 2011) Sold by: Amazon Digital Services, Inc.Language: EnglishASIN: B008VIXZSW"
http://www.nookbook.info/-p-1747.html
"Framework for Marketing Management is a concise adaptation of the gold standard marketing management textbook for professors who want authoritative coverage of current marketing management practice and theory, but the want the flexibility to add outside cases, simulations, or projects.File Size: 6925 KBPrint Length: 360 pagesSimultaneous Device Usage: Up to 2 simultaneous devices, per publisher limitsPublisher: Prentice Hall; 5 edition (March 14, 2011) Sold by: Amazon Digital Services, Inc.Language: EnglishASIN: B008VIXZSW"
http://www.text-ebook.info/-p-1747.html
Framework for Marketing Management, A Reviews
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Development of marketing strategies, market demand and environments, creating customer value, analysis of consumer markets, market segmentation, brand loyalty, the Product Life Cycle, managing mass communication, and marketing management in the global economy.
This text is for companies, groups, and individuals who want to adapt their marketing strategies and management to the marketplace of the twenty-first century.
The Complete Idiot's Guide to Knowledge Management
You’re no idiot, of course.The Complete Idiot's Guide to Knowledge Management review. You know that knowledge is power. However, teamwork is the key in today’s new corporate economy, and keeping things to yourself won’t benefit you or your company.
But you don’t have to reinvent the wheel! The Complete Idiot’s Guide® to Knowledge Management will show you exactly how to share information among your peers to help your company achieve greater success! In this Complete Idiot’s Guide®, you get:
Basic knowledge management models and concepts.
Step-by-step instructions on implementing the concept within your company or groupRead full reviews of the complete idiot's guide to knowledge management by melissie clemmons rumizen.
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Book Details Title: The Complete Idiot's Guide to Knowledge Management Item Condition: used item in a good condition Author: Melissie Clemmons Rumizen ISBN 10: 0028641779 Publisher: Alpha ISBN 13: 9780028641775 Published On: 2001-09-01 SKU: AWE-9780028641775 Binding: Kindle Edition Language: english Edition: 1 List Price: .95 Description At AwesomeBooks we believe that good quality and speed of service is what pleases our customers and according to this we have a product guarantee on all our
"You're no idiot, of course. You know that knowledge is power. However, teamwork is the key in today's new corporate economy, and keeping things to yourself won't benefit you or your company.But you don't have to reinvent the wheel! The Complete Idiot's Guide® to Knowledge Management will show you exactly how to share information among your peers to help your company achieve greater success! In this Complete Idiot's Guide®, you get: * Basic knowledge management models and concepts. * Step-by-step instructions on implementing the concept within your company or group. * Strategies for knowledg
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"You're no idiot, of course. You know that knowledge is power. However, teamwork is the key in today's new corporate economy, and keeping things to yourself won't benefit you or your company.But you don't have to reinvent the wheel! The Complete Idiot's Guide® to Knowledge Management will show you exactly how to share information among your peers to help your company achieve greater success! In this Complete Idiot's Guide®, you get: * Basic knowledge management models and concepts. * Step-by-step instructions on implementing the concept within your company or group. * Strategies for knowledg
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The Complete Idiot's Guide to Knowledge Management Reviews
You know that knowledge is power. However, teamwork is the key in today’s new corporate economy, and keeping things to yourself won’t benefit you or your company.
But you don’t have to reinvent the wheel! The Complete Idiot’s Guide® to Knowledge Management will show you exactly how to share information among your peers to help your company achieve greater success! In this Complete Idiot’s Guide®, you get:
Basic knowledge management models and concepts.
Step-by-step instructions on implementing the concept within your company or group.
Strategies for knowledge sharing.
The fundamentals of trying a pilot program.
How information technology relates to knowledge management.
The Talent Management Handbook: Creating a Sustainable Competitive Advantage by Selecting, Developing, and Promoting the Best People
THE DEFINITIVE GUIDE TO FINDING, DEVELOPING, AND KEEPING THE BEST TALENT
The most comprehensive book of its kind, The Talent Management Handbook has become the go-to resource for HR professionals, CEOs, and business leaders who want to take the lead in building a diverse, talented, and motivated workforce.The Talent Management Handbook review. Each section of this book offers state-of-the-art processes, step-by-step practical management tools and techniques, and up-to-the-minute resources that will equip you to:
Discover and develop new talent
Inspire, coach, and train future leaders
Reward and retain the best people
Plan and realize a culture of organizational excellence
Featuring breakthroughs and "best practices" from more than 30 leading global talent management firms-- Accenture, Center for Creative Leadership, Hay Group, Heidrick and Struggles, Human Capital Institute, Korn/Ferry International, Mercer, PricewaterhouseCoopers, Right Management, Sibson Consulting, Towers Watson, and others--The Talent Management Handbook is a complete, all-in-one program designed to help you place the best people in the most critical jobs to assemble the building blocks of organizational excellence and create value--one person at a time.
Based on years of research, hundreds of global consultations, and the stellar contributions of top industry leaders, The Talent Management Handbook is the most authoritative guide on the market for finding and utilizing the best people. Now in its second edition, this book includes the most innovative ideas and the latest tools, processes, and technologies available to help you launch a complete, fully functioning talent management program that will drive you and your workforce to the top.
Filled with key insights from renowned HR thought leaders and CEOs, The Talent Management Handbook shows you how to:
Attract new talent and keep the "Superkeepers"
Design career plans that boost employee morale and support organization needs
Improve performance through a personal value exchange
Coach, develop, and inspire raw talent and prepare the CEOs of the future
See positive results with smarter performance reviews
Create a culture of innovation and sustainability
In these pages there is a wealth of information on a wide range of subjects, including employee compensation, onboarding, leadership competencies, and engagement programsRead full reviews of The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing, and Promoting Your Best People.
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The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing, and Promoting Your Best People - Dorothy Berger, Lance Berger
From the Back Cover The research has shown that, in most organizations, the infrastructure of human resources systems and processes is a jumble of unconnected, incomplete, and inconsistent methodologies. Senior executives and human resources practitioners understand the connection between organization excellence and effective people management.But most organizations, do not have a systemized approach for making this linkage--and it's hurting their business.The search for this linkage is over. The Talent Management Handbook reveals how to connect organizational excellence to people management b
THE DEFINITIVE GUIDE TO FINDING, DEVELOPING, AND KEEPING THE BEST TALENTThe most comprehensive book of its kind, The Talent Management Handbook has become the go-to resource for HR professionals, CEOs,
The Talent Management Handbook: Creating Organizational Excellence by Identifying, Developing, and Promoting Your Best People, ISBN-13: 9780071414340, ISBN-10: 0071414347
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Each section of this book offers state-of-the-art processes, step-by-step practical management tools and techniques, and up-to-the-minute resources that will equip you to:
Discover and develop new talent
Inspire, coach, and train future leaders
Reward and retain the best people
Plan and realize a culture of organizational excellence
Featuring breakthroughs and "best practices" from more than 30 leading global talent management firms-- Accenture, Center for Creative Leadership, Hay Group, Heidrick and Struggles, Human Capital Institute, Korn/Ferry International, Mercer, PricewaterhouseCoopers, Right Management, Sibson Consulting, Towers Watson, and others--The Talent Management Handbook is a complete, all-in-one program designed to help you place the best people in the most critical jobs to assemble the building blocks of organizational excellence and create value--one person at a time.
Based on years of research, hundreds of global consultations, and the stellar contributions of top industry leaders, The Talent Management Handbook is the most authoritative guide on the market for finding and utilizing the best people. Now in its second edition, this book includes the most innovative ideas and the latest tools, processes, and technologies available to help you launch a complete, fully functioning talent management program that will drive you and your workforce to the top.
Filled with key insights from renowned HR thought leaders and CEOs, The Talent Management Handbook shows you how to:
Attract new talent and keep the "Superkeepers"
Design career plans that boost employee morale and support organization needs
Improve performance through a personal value exchange
Coach, develop, and inspire raw talent and prepare the CEOs of the future
See positive results with smarter performance reviews
Create a culture of innovation and sustainability
In these pages there is a wealth of information on a wide range of subjects, including employee compensation, onboarding, leadership competencies, and engagement programs. Discover firsthand how top HR thought leaders like Dave Ulrich, Marshall Goldsmith, Richard Boyatzis, Marc Effron, Beverly Kaye, Andy Pellant, William Rothwell, William Schiemann, Doris Sims, Allan Schweyer, Kay Thorne, and Kevin Wilde have achieved amazing results. And learn how expanding global markets are affecting the development of talent and teams all across the world.
It takes a top-notch workforce to make a company succeed. This definitive guide gives you all you need to enable your organization's people to do their best.
Author: Stanley E. Portny Edition: 4 Publisher: For Dummies Binding: Paperback ISBN: 1118497236 Price: You Save: 38%
Project Management For Dummies (For Dummies (Business & Personal Finance))
The bestselling "bible" of project management
In today's time-crunched, cost-conscious global business environment, tight project deadlines and stringent expectations are the norm.Project Management For Dummies (For Dummies review. Now with 25 percent new and updated content, Project Management For Dummies introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity.
You'll learn how to organize, estimate, and schedule projects efficiently and effectively. You'll also discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software—and by avoiding common problems that can trip up even the best project managers.
The latest information on measuring project management ROI and value to the organization (and customers)
Managing Continuous Process Improvement
Examples of formats used for different aspects of project management
Managing distressed projects and managing multiple team projects
Hierarchical decomposition and how it can dramatically improve the effectiveness of project planning and control
The latest trend of embracing the use of social media to drive efficiency and improve socialization
New information on managing and resolving conflicts that occur during a project
Explanations of concepts tested in the PMP certification exam with study tips and practices to help you pass
Project Management For Dummies gives professionals like you everything you need to be successful project managersRead full reviews of project management for dummies (for dummies (business & personal finance)) by p.
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A guide to software project management covers such topics as building a team, handling qualitative analysis, estimating resources, tracking project performance, and documenting the project.
Project Management For Dummies (For Dummies (Business Personal Finance)) ISBN :9780470574522 Title :Project Management For Dummies (For Dummies (Business Personal Finance))Authors :Portny, Stanley E.Binding :Paperback Publisher :For Dummies Publication Date :May 3 2010 Edition : Condition :Used - Good Good shape, medium wear. shows little to no wear About Goodwill of Southern Nevada Goodwill of Southern Nevada, Inc. is a non-profit organization that provides education, employment and training f
For Dummies 9780470574522 Project Management for Dummies (3rd Edition) Description With 25 percent new and updated content, Project Management For Dummies, 3rdEd. introduces the principles of successful project management and shows howto motivate any team to gain maximum productivity. *Author: Portny, Stanley E. *Series Title: For Dummies (Lifestyles Paperback) *Binding Type: Paperback *Number of Pages: 364 *Publication Date: 2010/05/03 *Language: English *Dimensions: 9.28 x 7.74 x 0.81 inches
Project Management For Dummies (For Dummies Reviews
Now with 25 percent new and updated content, Project Management For Dummies introduces you to the principles of successful project management and shows you how to motivate any team to gain maximum productivity.
You'll learn how to organize, estimate, and schedule projects efficiently and effectively. You'll also discover how to manage deliverables, issue changes, assess risks, maintain communications, and live up to expectations by making the most of the latest technology and software—and by avoiding common problems that can trip up even the best project managers.
The latest information on measuring project management ROI and value to the organization (and customers)
Managing Continuous Process Improvement
Examples of formats used for different aspects of project management
Managing distressed projects and managing multiple team projects
Hierarchical decomposition and how it can dramatically improve the effectiveness of project planning and control
The latest trend of embracing the use of social media to drive efficiency and improve socialization
New information on managing and resolving conflicts that occur during a project
Explanations of concepts tested in the PMP certification exam with study tips and practices to help you pass
Project Management For Dummies gives professionals like you everything you need to be successful project managers.
Author: Gary R. Heerkens Edition: 1 Publisher: McGraw-Hill Binding: Paperback ISBN: 0071379525 Price: You Save: 59%
Project Management (Briefcase Books Series)
This reader-friendly series is a must read for all levels of managers
All managers, whether brand-new to their positions or well established in the corporate hierarchy, can use a little brushing-up now and then.Project Management review. Read full reviews of Project Management Journal Subscription.
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The Excel project management template facilitates the creation of project plans and monitoring of progress through automated features. Project budget and resource requirements are established as tasks are identified and defined. Industry specific phase and task text can be utilized to accelerate project planning. Project monitoring is automated via the distribution and importing of progress from individual participant files.
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Project Management Journal is the academic and research quarterly of the Project Management Institute. Each issue of Project Management Journal addresses a broad range of interests, theories, research and applications in project management.
About the Author Quentin W. Fleming is principal of Fleming Management Consultancy in Tustin, California, USA.Joel M. Koppelman, is CEO of Primavera Systems, Inc., a major software developer in the project management industry.
The skills-based Briefcase Books Series is filled with ideas and strategies to help managers become more capable, efficient, effective, and valuable to their corporations.
Project Management reviews the steps in organizing and managing projects, from how to build a realistic schedule to how to measure both success and failure. A concise and accessible, yet authoritative, guide to a topic in which books are more often lengthy and technical, Project Management discusses team building, timing, the planning process, estimating project costs, managing project interfaces, the four stages of risk management, and more.
Author: Bennett W. Golub Edition: 1 Publisher: Wiley Binding: Hardcover ISBN: 0471332119 Price: You Save: 33%
Risk Management: Approaches for Fixed Income Markets
RISK MANAGEMENT APPROACHES FOR FIXED INCOME MARKETS
"Golub-Tilman will, I believe, become an absolutely essential reference text for fixed income portfolio managers, traders, issuers, and scholars.Risk Management review. It is comprehensive and clearly written. While rigorous, it is easy to understand because of its many practical examples."- Richard Roll, The Allstate Chair in Finance and Insurance, The Anderson School at UCLA, Past President, American Finance Association
"Outstanding and unique! A thorough discussion of the theoretical underpinning of risk management combined with keen insights from a practitioner's perspective. This text will rank among the most essential readings for both market professionals and academicsRead full reviews of Advances in Risk Management (Finance and Capital Markets Series).
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Fixed Odds Sports Betting: Statistical Forecasting and Risk Management by Joseph Buchdahl
This book presents the theoretical background to risk and corporate crisis management and offers useful methods and techniques applicable to small and medium sized enterprises in the event of disastrous situations such as fire, flood, storm, etc.
It is comprehensive and clearly written. While rigorous, it is easy to understand because of its many practical examples."- Richard Roll, The Allstate Chair in Finance and Insurance, The Anderson School at UCLA, Past President, American Finance Association
"Outstanding and unique! A thorough discussion of the theoretical underpinning of risk management combined with keen insights from a practitioner's perspective. This text will rank among the most essential readings for both market professionals and academics." -Gregory J. Parseghian, Senior Vice President and Chief Investment Officer, Freddie Mac
"The most systematic and comprehensive overview of fixed income risk management."-Philippe Jorion, Professor of Finance, University of California-Irvine, Author, Value at Risk: The New Benchmark for Controlling Derivatives Risk
"An inside look at approaches to fixed income risk management developed at a leading investment firm. The rigorous presentation covers both theoretical and practical considerations as well as their applications to portfolio management. Very interesting and highly recommended."-Charles W. Grant, Managing Director of Fixed Income, Virginia Retirement System
"Few, if any, financial studies have managed to reconcile practical market experience and scientific discipline within such an original approach and with such elegance! An absolute must for anyone in the world of fixed income."-Michele Donegani, Head of Asset Allocation and Manager Selection, European Investment Managers (EIM).
Author: Victoria Edwards Edition: 1 Publisher: Wiley-Blackwell Binding: Paperback ISBN: 0632060514 Price: You Save: 40%
Corporate Property Management: Aligning Real Estate With Business Strategy
Corporate property is routinely identified as the second biggest cost within a business organization after staff.Corporate Property Management review. Effective management of such a major asset requires a fundamental understanding of both the operation of the property markets and the operational requirements of the business occupier.
This primer on strategic property management focuses on how property held as a corporate asset can be used to add value to the primary business activity of an organization. Rather than separate the needs of the business form the management of the business estate, the aim of Corporate Property Management is to enable the reader to directly support the primary business function through strategic management of corporate property, thereby adding value to the business as a whole.
The book introduces a generic framework designed to assist in the analysis of any corporate property portfolio, working as a practical aid to decision makingRead full reviews of Corporate Property Management: Aligning Real Estate With Business Strategy.
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Corporate Property Management: Aligning Real Estate With Business Strategy - Louise Ellison, Victoria Edwards
Book Description Corporate property is routinely identified as the second biggest cost within a business organization after staff. Effective management of such a major asset requires a fundamental understanding of both the operation of the property markets and the operational requirements of the business occupier.This primer on strategic property management focuses on how property held as a corporate asset can be used to add value to the primary business activity of an organization. Rather than separate the needs of the business form the management of the business estate, the aim of Corporate
Store Search search Title, ISBN and Author Corporate Property Management by Louise Ellison, Victoria Edwards Estimated delivery 3-12 business days Format Paperback Condition Brand New Corporate property is routinely identified as the second biggest cost within a business organization after staff. Effective management of such a major asset requires a fundamental understanding of both the operation of the property markets and the operational requirements of the business occupier. Publisher Descri
Effective management of such a major asset requires a fundamental understanding of both the operation of the property markets and the operational requirements of the business occupier.
This primer on strategic property management focuses on how property held as a corporate asset can be used to add value to the primary business activity of an organization. Rather than separate the needs of the business form the management of the business estate, the aim of Corporate Property Management is to enable the reader to directly support the primary business function through strategic management of corporate property, thereby adding value to the business as a whole.
The book introduces a generic framework designed to assist in the analysis of any corporate property portfolio, working as a practical aid to decision making. The book is structured around this framework, providing a detailed review of its application and uses. This is then developed further through extensive use of five in-depth case studies that covers a wide variety of property types and property users - Borders bookshops; Cancer Research high street shops; The Youth Hostel Association; Clifford Chance's move to Canary Wharf and the Ardtornish Rural Estate in Scotland.
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