Author: Jaynie L. Smith
Edition:
Publisher: Crown Business
Binding: Hardcover
ISBN: 0385517092
Price:
You Save: 84%
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors
Why should I do business with you… and not your competitor?
Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question, you are surely losing customers, clients and market share.Creating Competitive Advantage review. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.
The five fatal flaws of most companies:
• They don’t have a competitive advantage but think they do
• They have a competitive advantage but don’t know what it is—so they lower prices instead
• They know what their competitive advantage is but neglect to tell clients about it
• They mistake “strengths” for competitive advantages
• They don’t concentrate on competitive advantages when making strategic and operational decisions
The good news is that you can overcome these costly mistakes – by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople’s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time – an achievement no one else in his industry could claimRead full reviews of Strategic Marketing: Creating Competitive Advantage (Paperback).
Read From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy reviews by
From Knowledge to Intelligence: Creating Competitive Advantage in the Next Economy - G. Scott Erickson, Helen N. Rothberg
The second edition of Strategic Marketing examines the key aspects of traditional marketing strategy and provides an assessment and synthesis of recent thinking. Drawing on Porter's strategic-analytic framework in relation to marketing decision-making, the authors provide a coherent structure, allowing students to understand the theoretical foundations of the subject. A wealth of pedagogical features enhances the learning experience; such as abstracts of journal articles to introduce students to primary sources of information and encourage further reading. A diverse range of case studies, incl
Why should I do business with you... and not your competitor?Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition. The five fatal flaws of most companies: - They don't have a competitive advantage but think they do- They have a competitive advantage but don't know what
Review 'This book is a tour de force by Barney and Clark, demonstrating the incredible impact of this work on the development of resource-based theory. It presents resource-based thoery as a vibrant area of research, with far-reaching implications, applicability, and an ever-expanding frontier.' Margaret Peteraf, Professor of Strategic Management and Organization, Tuck School of Business, dartmouth College'In this important book, Jay Barney and Delwyn Clark show how resources and markets interact to yield superior firm performance. Students, scholars and practitioners who seek to understand cu
Creating Competitive Advantage: Give Customers a Reason to Choose You Over Your Competitors Jaynie Smith Product code : 9780385517096 Format :Hardback 228 pages Category :Business/Finance/Law Published :25 April 2006 Condition :Brand new, unused SYNOPSIS Why should I do business with you... and not your competitor? Whether you are a retailer, manufacturer, distributor, or service provider - if you cannot answer this question, you are surely losing customers, clients and market share. This eye-o
Creating Competitive Advantage Reviews
This eye-opening book reveals how identifying your competitive advantages (and trumpeting them to the marketplace) is the most surefire way to close deals, retain clients, and stay miles ahead of the competition.
The five fatal flaws of most companies:
• They don’t have a competitive advantage but think they do
• They have a competitive advantage but don’t know what it is—so they lower prices instead
• They know what their competitive advantage is but neglect to tell clients about it
• They mistake “strengths” for competitive advantages
• They don’t concentrate on competitive advantages when making strategic and operational decisions
The good news is that you can overcome these costly mistakes – by identifying your competitive advantages and creating new ones. Consultant, public speaker, and competitive advantage expert Jaynie Smith will show you how scores of small and large companies substantially increased their sales by focusing on their competitive advantages. When advising a CEO frustrated by his salespeople’s inability to close deals, Smith discovered that his company stayed on schedule 95 percent of the time – an achievement no one else in his industry could claim. By touting this and other competitive advantages to customers, closing rates increased by 30 percent—and so did company revenues.
Jack Welch has said, “If you don’t have a competitive advantage, don’t compete.” This straight-to-the-point book is filled with insightful stories and specific steps on how to pinpoint your competitive advantages, develop new ones, and get the message out about them.
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