The Long Tail Reviews

Author: Chris Anderson
Edition:
Publisher: Hyperion
Binding: Hardcover
ISBN: B001Q9E9F6
Price:
You Save: 91%

The Long Tail: Why the Future of Business is Selling Less of More

What happens when the bottlenecks that stand between supply and demand in our culture go away and everything becomes available to everyone?

"The Long Tail" is a powerful new force in our economy: the rise of the niche.The Long Tail review. As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its powerRead full reviews of The Long Tail , 9788493464264.

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Anderson presents a discussion about the economics of abundance--the rise of the niche--as the cost of reaching consumers drops dramatically and markets shift.

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The Long Tail , ISBN-13: 9788493464264, ISBN-10: 8493464260

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SIMPLIFIED CHINESE Chris Anderson's best selling book, The Long Tail: Why the Future of Business is Selling Less of More , believes that commercial power lies in making available and selling a little of a lot. Traditional standards for best-sellers relied on short windows of time to yield high volume sales. With today's technological advancements and customer individualization, companies seeking success must now tailor their sales model to take advantage of The Long Tail. paperback, Simplif

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Product Category: Books ISBN: 1401302378 Title: The Long Tail: Why the Future of Business is Selling Less of More Condition: Good. Author(s): Chris Anderson Binding: Hardcover Publisher: Hyperion Pages: 256 List Price (MSRP): 24.95 Keywords: Economic Conditions, Economic History, General, Consumer Behavior, Research, Web Marketing 100% of this purchase will support literacy programs through a nonprofit organization! ATTN: INTERNATIONAL BUYERS- We ship via United States Postal Service and our tr

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The Long Tail: Why the Future of Business Is Selling Less of More

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The Long Tail Reviews

As the cost of reaching consumers drops dramatically, our markets are shifting from a one-size-fits-all model of mass appeal to one of unlimited variety for unique tastes. From supermarket shelves to advertising agencies, the ability to offer vast choice is changing everything, and causing us to rethink where our markets lie and how to get to them. Unlimited selection is revealing truths about what consumers want and how they want to get it, from DVDs at Netflix to songs on iTunes to advertising on Google.

However, this is not just a virtue of online marketplaces; it is an example of an entirely new economic model for business, one that is just beginning to show its power. After a century of obsessing over the few products at the head of the demand curve, the new economics of distribution allow us to turn our focus to the many more products in the tail, which collectively can create a new market as big as the one we already know.

The Long Tail is really about the economics of abundance. New efficiencies in distribution, manufacturing, and marketing are essentially resetting the definition of what's commercially viable across the board. If the 20th century was about hits, the 21st will be equally about niches.