Author: Antony Young
Edition:
Publisher: Palgrave Macmillan
Binding: Hardcover
ISBN: 0230104746
Price:
You Save: 41%
Brand Media Strategy: Integrated Communications Planning in the Digital Era
From YouTube to Facebook to the iPhone, today’s media landscape offers more tools and platforms for the savvy marketer than ever before.Brand Media Strategy review. Read full reviews of Brand Media Strategy: Integrated Communications Planning In By Young, Antony Ne. 
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From YouTube to Facebook to the iPhone, today's media landscape offers more tools and platforms for the savvy marketer than ever before. And with this rapidly evolving technology come powerful ways to track what's working, what's not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today's most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores: - the future of advertising in traditional media and how to judge t
author antony young format hardback language english publication year 02 02 2011 subject management business economics industry subject 2 sales marketing brand media strategy integrated communications planning in a digital era advertising age young antony new condition hardcover payment shipping rates returns brand media strategy integrated communications planning in a digital era advertising age condition new author young antony isbn 9780230000000 binding hardcover pages 256 publisher palgrave
From the new Advertising Age Series comes Brand Media Strategy, a must read for every marketer interested in increasing brand exposure while staying on budget.
Brand Media Strategy
From the new Advertising Age Series comes Brand Media Strategy, a must read for every marketer interested in increasing brand exposure while staying on budget.
Brand Media Strategy Reviews
And with this rapidly evolving technology come powerful ways to track what’s working, what’s not, and how to get the maximum impact for your brand in a shrinking economy. Media and brand expert Antony Young explores how today’s most innovative marketers are integrating the latest media tools into a comprehensive strategy to grow their brands and are getting unprecedented results. He explores:
• the future of advertising in traditional media and how to judge
the investment’s value in today’s results-driven marketing
world
• how to get the maximum impact out of digital media,
including online searches, social media, and mobile phones
• the importance of employing non-traditional media vehicles,
such as marketing, PR, branded entertainment, and product
placement.
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