Personal Publicity Planner Reviews

Author: Marion E. Gold
Edition: 1
Publisher: Brittany Pubns Ltd
Binding: Paperback
ISBN: 0941394034
Price:
You Save: 10%

Personal Publicity Planner: A Guide to Marketing YOU

This book is a real blueprint for men and women who want to develop an image for success.Personal Publicity Planner review. Its reader-friendly, interactive format allows you to use it as a workbook. Whether you are trying to increase your visibility on the job, or looking for a new job, trying to establish yourself as an expert in your field, or selling a product or service this book is filled with solid tips that will tell you what to do, and how to do it! It is also a great guide for publicity chairs of nonprofit organizations.

The Personal Publicity Planner: A Guide to Marketing YOU received the 1998 Athena Award for Excellence in Mentoring from Mentor & Protege Newsletter.

Self-Employed Professional magazine had this to say: 'Gold guides you through the process of developing an image and using it to get the recognition you deserveRead full reviews of Personal Publicity Planner: a Guide to Marketing You.

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Personal Publicity Planner: A Guide to Marketing You - Marion E. Gold, ISBN-13: 9780941394031, ISBN-10: 0941394034

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New Paperback.

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Part One: How Brands Are Built 1. Using Advertising and Promotion to Build Brands 2. IMC Partners and Industry Organization 3. Brands and Stakeholder Relationships Part Two: Basic MC Strategies for Building Brands 4. How Brand Communication Works 5. Customer Response 6. IMC Planning 7. Segmenting and Targeting 8. Data-Driven Communication Part Three: Creating, Sending, and Receiving Brand Messages 9. Creative Message Strategies 10. Message Execution 11. Media Characteristics 12. The Internet and Interactivity 13. Advertising and IMC Media Planning Part Four: The Marketing Communication Functio

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The Money Book of Personal Finance [Hardcover]From Library Journal Eisenberg, assistant managing editor at Money magazine, and his colleagues have produced a comprehensive and admirably up-to-date tome. His timely advice on derivatives and other topics updates other general personal finance manuals, such as those by Jonathan Pond. Especially admirable are the strong warnings about futures, options, limited partnerships, and other risky investments. There is also considerable consumer information on insurance, buying a home and a car, job hunting, scams, teaching children to manage money, and s

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Personal Publicity Planner Reviews

Its reader-friendly, interactive format allows you to use it as a workbook. Whether you are trying to increase your visibility on the job, or looking for a new job, trying to establish yourself as an expert in your field, or selling a product or service this book is filled with solid tips that will tell you what to do, and how to do it! It is also a great guide for publicity chairs of nonprofit organizations.

The Personal Publicity Planner: A Guide to Marketing YOU received the 1998 Athena Award for Excellence in Mentoring from Mentor & Protege Newsletter.

Self-Employed Professional magazine had this to say: 'Gold guides you through the process of developing an image and using it to get the recognition you deserve.'