Author: Tom Peters
Edition: 1
Publisher: Knopf
Binding: Hardcover
ISBN: B0027VT0BK
Price:
You Save: 69%
The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an "Employee" into a Brand That Shouts Distinction, Commitment, and Passion!
Michael Goldhaber, writing in Wired, said, "If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either.The Brand You50 (Reinventing Work) review. In times past you could be obscure yet secure -- now that's much harder."
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small changeRead full reviews of The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an 'Employee' Into a Brand That Shoutsdistinction, Commitment, and Passion!.
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author tom peters format hardback language english publication year 23 10 1999 series reinventing work subject personal development subject 2 careers success payment shipping rates returns used book condition the brand you 50 reinventing work product category books isbn 0375407723 title the brand you 50 reinventing work ean 9780375407727 authors tom peters binding hardcover publisher alfred a knopf publication date 1999 09 30 pages 224 signed false first edition false dust jacket false list pric
Michael Goldhaber, writing in 'Wired, ' said, 'If there is nothing very special about your work, no matter how hard you apply yourself you won't get noticed and that increasingly means you won't get paid much either. In times past you could be obscure yet secure -- now that's much harder.' Again: the white collar job as now configured is doomed. Soon. ('Downsizing' in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You. A brand is nothing more than a sign of distinction. Right? Nike. Star
author tom peters format hardback language english publication year 23 10 1999 series reinventing work subject personal development subject 2 careers success book details title the brand you 50 reinventing work item condition used item in a good condition author tom peters isbn 10 0375407723 publisher alfred a knopf isbn 13 9780375407727 published on 1999 10 23 sku awe 9780375407727 binding hardcover language english edition list price 15 99 description at awesomebooks we believe that good quali
Store Search search Title, ISBN and Author The Brand You50 (Reinventing Work): Fifty Ways to Transform Yourself from an "Employee" Into a Brand That Shoutsdistinction, Commitment, and Passion! by Tom Peters Estimated delivery 3-12 business days Format Hardcover Condition Brand New Michael Goldhaber, writing in quot;Wired, said, quot;If there is nothing very special about your work, no matter how hard you apply yourself you won #039;t get noticed and that increasingly means you won #039;t get pa
The Brand You50 (Reinventing Work) Reviews
In times past you could be obscure yet secure -- now that's much harder."
Again: the white collar job as now configured is doomed. Soon. ("Downsizing" in the nineties will look like small change.) So what's the trick? There's only one: distinction. Or as we call it, turning yourself into a brand . . . Brand You.
A brand is nothing more than a sign of distinction. Right? Nike. Starbucks. Martha Stewart. The point (again): that's not the way we've thought about white collar workers--ourselves--over the past century. The "bureaucrat" on the finance staff is de facto faceless, plugging away, passing papers.
But now, in our view, she is born again, transformed from bureaucrat to the new star. She works in a professional service firm and works on projects that she'll be able to brag about years from now.
I call her/him the New American Professional, CEO of Me Inc. (even if Me Inc. is currently on someone's payroll) and, of course, of Brand You.
Step #1 in the model was the organization . . .a department turned into PSF 1.0. Step #2 is the individual . . .reborn as Brand You.
In 50 essential points, Tom Peters shows how to be committed to your craft, choose the right projects, how to improve networking, why you need to think fun is cool, and why it's important to piss some people off. He will enable you to turn yourself into an important and distinctive commodity. In short, he will show you how to turn yourself into . . . Brand You.
See also the other 50List titles in the Reinventing Work series by Tom Peters -- The Project50 and The Professional Service Firm50 -- for additional information on how to make an impact in the professional world. If Dilbert and Tom Peters ever attended the same party, they'd probably find themselves in opposite corners. The cynical cartoon character would have a hard time in Peters's upbeat, high-energy world of "Cool-Beyond-Belief." The Brand You50 is Peters's manifesto for today's knowledge workers. It joins his Reinventing Work series, which includes The Projects50 and The Professional Service Firm50.
In The Brand You50, Peters sees a new kind of corporate citizen who believes that surviving means not blending in but standing out. He believes that "90+ percent of White Collar Jobs will be totally reinvented/reconceived in the next decade" and that job security means developing marketable skills, making yourself distinct and memorable, and developing your network ability. His 
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