DigiMarketing

Author: Kent Wertime
Edition: 1
Publisher: Wiley
Binding: Hardcover
ISBN: 0470822317
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DigiMarketing: The Essential Guide to New Media and Digital Marketing

"We are all DigiMarketers now - or we should be.DigiMarketing review. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf."
—Miles Young, Chairman, Ogilvy & Mather Asia Pacific

"The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth."
—John ARead full reviews of digimarketing: the essential guide to media and digital marketing, kent wert.

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author ian fenwick author kent wertime format hardback language english publication year 14 03 2008 subject management business economics industry subject 2 management business general payment shipping rates returns used book condition digimarketing the essential guide to new media and digital marketing product category books isbn 0470822317 title digimarketing the essential guide to new media and digital marketing ean 9780470822319 authors kent wertime ian fenwick binding hardcover publisher jo

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Product Category :Books ISBN :0470822317 Title :DigiMarketing: The Essential Guide to New Media and Digital Marketing EAN :9780470822319 Authors :Kent Wertime, Ian Fenwick Binding :Hardcover Publisher :Wiley Publication Date :2008-02-15 Pages :350 Signed :False First Edition :False Dust Jacket :False List Price (MSRP) :38.00 Height :1.8000 inches Width :6.2000 inches Length :9.1000 inches Weight :1.4500 pounds Keywords :Sales Selling, Web Marketing, Sales Condition :Like New Bookywoman | paymen

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Digimarketing : Hardback : John Wiley and Sons Ltd : 9780470822319 : 0470822317 : 14 Mar 2008 : "We are all DigiMarketers now" - or we should be. The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf.

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Searche all DigiMarketers now - or we should be. The Authors have for the first time provided a lucid, hypePreface. Introduction. SECTION 1: NEW MEDIA AND Marketing IN THE 21ST CENTURY. Chapter 1: The Media Game-Changers. Chapter 2: DigiMarketing: The New

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Powered by Frooition Pro Click here to view full size. Full Size Image Click to close full size. DigiMarketing - Book NEW Author(s): Kent Wertime, Ian Fenwick Format: Hardcover # Pages: 406 ISBN-13: 9780470822319 Published: 02/15/2008 Language: English Weight: 1.66 pounds Brand new book. About Us Payment Shipping Customer Service FAQs Welcome to MovieMars All items are Brand New. We offer unbeatable prices, quick shipping times and a wide selection second to none. Purchases come with a 30-day S

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DigiMarketing Reviews

The authors have for the first time provided a lucid, hype-free, business-based and practical guide to the new age of marketing: it is a kind of digital Baedeker, which should be on every businessman's book-shelf."
—Miles Young, Chairman, Ogilvy & Mather Asia Pacific

"The digital frontier is now the center of our universe. As Kent Wertime and Ian Fenwick show, marketers must seize this digital opportunity to accelerate their market growth."
—John A. Quelch, Senior Associate Dean and Lincoln Filene Professor of Business Administration, Harvard Business School

"Too many advertisers are stuck in the primordial soup when it comes to their digital marketing strategy. However, they need to evolve fast if they are to survive in a multi-channel landscape. This timely book acts like an Origin of the Species, steering hesitant brand owners through the complexities of the digital ecosystem. An impressive blend of academic theory, professional insight and practical advice."
—Paul Kemp-Robertson, Co-founder & Editorial Director, Contagious www.contagiousmagazine.com

"DigiMarketing: The Essential Guide to New Marketing & Digital Media is a clear call for companies to evolve their marketing practice. This book is essential reading for anyone seeking a roadmap to the future of business."
—Dipak C. Jain, Dean, Kellogg School of Management

"The rise of conversational media new forms of distribution - from blogs to mobile platforms - challenge traditional approaches to marketing, and require every business to have a transition plan. Kent Wertime and Ian Fenwick have written a book that is required reading for any marketers interested in successfully making that transition."
—John Battelle, CEO and Founder, Federated Media Publishing and Author, The Search

"Kent Wertime and Ian Fenwick have written the definitive guide to marketing in the digital age. But Digimarketing does more than educate marketing professionals. It describes the new media landscape brilliantly, making it an essential read for anyone who hopes to understand the most important technological revolution of the past fifty years. I wore out three yellow highlighters before realizing that every sentence and every paragraph is worth committing to memory."
—Norman Pearlstine, Former Editor-in-Chief, Time Inc. and Managing Editor, The Wall Street Journal, Senior Advisor, Telecommunications & Media, The Carlyle Group