Author: Ozalp Ozer
Edition:
Publisher: Oxford University Press, USA
Binding: Hardcover
ISBN: 0199543178
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The Oxford Handbook of Pricing Management (Oxford Handbooks in Finance)
The Oxford Handbook of Pricing Management is a comprehensive guide to the theory and practice of pricing across industries, environments, and methodologies.The Oxford Handbook of Pricing Management review. The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health careRead full reviews of the oxford handbook of project management morris, peter w. g./ pinto, jeffrey k..
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format paperback language english publication year 19 07 2012 series oxford handbooks in business and management subject management business economics industry subject 2 management techniques professional title the oxford handbook of project management author morris peter wg pinto jeffrey k soderlund jonas publisher oxford univ pr publication date aug 21 2012 pages 576 binding paperback dimensions 6 69 wx 9 65 hx 1 26 d isbn 0199655820 subject business economics organizational behavior descri
The Oxford Handbook of Project Management presents and discusses leading ideas in the management of
The Oxford Handbook of Public Management
The Oxford Handbook of Pricing Management UOXFX 9780199543175 09780199543175
The Oxford Handbook of Pricing Management Reviews
The Handbook illustrates the wide variety of pricing approaches that are used in different industries. It also covers the diverse range of methodologies that are needed to support pricing decisions across these different industries. It includes more than 30 chapters written by pricing leaders from industry, consulting, and academia. It explains how pricing is actually performed in a range of industries, from airlines and internet advertising to electric power and health care. The volume covers the fundamental principles of pricing, such as price theory in economics, models of consumer demand, game theory, and behavioural issues in pricing, as well as specific pricing tactics such as customized pricing, nonlinear pricing, dynamic pricing, sales promotions, markdown management, revenue management, and auction pricing. In addition, there are articles on the key issues involved in structuring and managing a pricing organization, setting a global pricing strategy, and pricing in business-to-business settings.
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