Author: James B. Twitchell
Edition: Reprint
Publisher: Broadway
Binding: Paperback
ISBN: 0609807234
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You Save: 49%
Twenty Ads That Shook the World: The Century's Most Groundbreaking Advertising and How It Changed Us All
James Twitchell takes an in-depth look at the ads and ad campaigns—and their creators—that have most influenced our culture and marketplace in the twentieth century.Twenty Ads That Shook the World review. P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.James BRead full reviews of Twenty Ads That Shook the World.
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Electronics Cameras Computers Software Housewares Sports DVDs Music Books Games Toys in titles descriptions Company Info |Checkout Info |Shipping Info |Return Policy |FAQ's Add us as a favorite seller By continuing with your purchase using the eBay Buy It Now button, you agree to the Buy Terms of Use at http://stores.ebay.com/Buys-Internet-Superstore/Terms.html . Twenty Ads That Shook the World - Twitchell, James B.THIS IS A BRAND NEW UNOPENED ITEM. Description James Twitchell takes an in-depth
Twenty Ads That Shook the World
Random House Inc 9780609807231 Twenty Ads That Shook the World By Twitchell, James B. Description The author of Canical Culture and Adcult analyzes the century in advertising, focusing on the great campaigns, from PT Barnum to the Nikes Just Do It, and describing the dramatic influence of advertising on twentieth-century culture. Reprint. 12500 first printing. *Author: Twitchell, James B. *Subtitle: The Centurys Most Groundbreaking Advertising and How It Changed Us All *Publication Date: 200
author james b twitchell format paperback language english publication year 15 08 2002 subject the world ideas culture general interest subject 2 popular culture media general interest title twenty ads that shook the world the century s most groundbreaking advertising and how it changed us all author james twitchell publisher three rivers pr publication date dec 01 2001 pages 240 binding paperback edition reprint dimensions 7 50 wx 9 50 hx 0 75 d isbn 0609807234 subject social science popular
Powered by Frooition Pro Click here to view full size. Full Size Image Click to close full size. Twenty Ads That Shook the World - Book NEW Author(s): James B. Twitchell Format: Paperback # Pages: Unknown ISBN-13: 9780609807231 Published: 12/01/2001 Language: English Weight: 0.99 pounds The author of Canical Culture and Adcult analyzes the century in advertising, focusing on the great campaigns, from PT Barnum to the Nike's "Just Do It, and describing the dramatic influence of advertising on
Twenty Ads That Shook the World Reviews
P. T. Barnum’s creation of buzz, Pepsodent and the magic of the preemptive claim, Listerine introducing America to the scourge of halitosis, Nike’s “Just Do It,” Clairol’s “Does She or Doesn’t She?,” Leo Burnett’s invention of the Marlboro Man, Revlon’s Charlie Girl, Coke’s re-creation of Santa Claus, Absolut and the art world—these campaigns are the signposts of a century of consumerism, our modern canon understood, accepted, beloved, and hated the world over.James B. Twitchell's celebration of the greatest 20 hits of the U.S. advertising industry shows how a thoughtful consideration of ads can add up to a fascinating social history. From Lydia Pinkham's patent medicines (said to cure all serious "Female Complaints") to Nike shoes worn by Michael Jordan, Twitchell gives us a quickie history of the ads that hit home and transformed our culture--the ones that "really had the beef," as he puts it. Some of the feats are amazing. The dazzling "Diamonds are forever" campaign managed to take not particularly rare rocks and transform them into sacred amulets practically everyone buys and never sells (which would depress their value). The ads brilliantly used honeymoon scenes by famous artists and swoony copy to woo women, while devoting a corner of each ad to fact-packed boxes reassuring men that diamonds were sound investments priced according to scientific principles. The jujitsu-psychology techniques of the VW Bug and Avis "We Try Harder" get their due, as does the "Does She... or Doesn't She?" ad that convinced women they could color their graying hair with Clairol's new one-step technology. The racy innuendo appealed to people fearing loss of appeal; the presence of young daughters in the pictures neutralized the floozy image dyeing used to have, and the line "Only her hairdresser knows for sure" soothed the salons that were about to lose their business once women figured out they could use Clairol at home.
There are all kinds of cool stories in this breezy book: how Anacin's ,200 TV spot depicting a hammer in the headache sufferer's head earned million; how Coke remade Santa literally in its own artist's image; how LBJ beat Goldwater partly because of a single 30-second ad featuring a girl resembling the murder victim in Frankenstein plucking and counting daisy petals while an announcer counts down to a nuclear blast that reminded voters of Goldwater's speeches about nuking Vietnam and made them forget the war was LBJ's fault in the first place. --Tim Appelo
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