Author: Hersh Shefrin
Edition: 1
Publisher: Oxford University Press, USA
Binding: Paperback
ISBN: 0195304217
Price:
You Save: 35%
Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing (Financial Management Association Survey and Synthesis Series)
Even the best Wall Street investors make mistakes.Beyond Greed and Fear review. No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgment and misguide their actions. Yet most financial decision-making models fail to factor in these fundamentals of human nature. In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy. Shefrin argues that financial practitioners must acknowledge and understand behavioral finance--the application of psychology to financial behavior--in order to avoid many of the investment pitfalls caused by human errorRead full reviews of beyond greed and fear: understanding behavioral finance and the psychology of ...
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Beyond Greed And Fear Understanding Behavioral Finance And the Psychology of Investing, ISBN-13: 9780195304213, ISBN-10: 0195304217
author hersh shefrin format paperback language english publication year 01 02 2007 series financial management association survey synthesis series subject philosophy psychology subject 2 psychology textbooks study guides goddings limited presents beyond greed and fear understanding behavioral finance and the psychology of investing financial management association survey and synthesis series isbn 0195304217 author shefrin hersh publisher oxford university press usa date 2007 05 16 seller sku gar
Beyond Greed and Fear
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Beyond Greed and Fear: Understanding Behavioral Finance and the Psychology of Investing
Beyond Greed and Fear Reviews
No matter how savvy or experienced, all financial practitioners eventually let bias, overconfidence, and emotion cloud their judgment and misguide their actions. Yet most financial decision-making models fail to factor in these fundamentals of human nature. In Beyond Greed and Fear, the most authoritative guide to what really influences the decision-making process, Hersh Shefrin uses the latest psychological research to help us understand the human behavior that guides stock selection, financial services, and corporate financial strategy. Shefrin argues that financial practitioners must acknowledge and understand behavioral finance--the application of psychology to financial behavior--in order to avoid many of the investment pitfalls caused by human error. Through colorful, often humorous real-world examples, Shefrin points out the common but costly mistakes that money managers, security analysts, financial planners, investment bankers, and corporate leaders make, so that readers gain valuable insights into their own financial decisions and those of their employees, asset managers, and advisors. According to Shefrin, the financial community ignores the psychology of investing at its own peril. Beyond Greed and Fear illuminates behavioral finance for today's investor. It will help practitioners to recognize--and avoid--bias and errors in their decisions, and to modify and improve their overall investment strategies.
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