Marketing Warfare: 20th Anniversary Edition Reviews

Author: Al Ries
Edition: 2
Publisher: McGraw-Hill
Binding: Hardcover
ISBN: 0071460829
Price:
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Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition

The book that changed marketing forever is now updated for the new millennium

In 1986, Marketing Warfare propelled the industry into a new, modern sensibility and a world of unprecedented profit.Marketing Warfare: 20th Anniversary Edition review. Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and TroutRead full reviews of Marketing Warfare: 20th Anniversary Edition Authors' Annotated Edition.

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author al ries author jack trout format hardback language english publication year 01 12 2005 subject management business economics industry subject 2 sales marketing themonsterbookshop co uk in titles description add my store to your favorites and receive my email newsletters about new items and special promotions general interest marketing warfare 20 th anniversary edition authors annotated edition item details title marketing warfare 20 th anniversary edition authors annotated edition author

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Marketing Warfare: 20th Anniversary Edition Authors' Annotated Edition, ISBN-13: 9780071460828, ISBN-10: 0071460829

http://www.ecampus.com/marketing-warfare-20th-anniversary/bk/9780071460828

payment | shipping rates | returns Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition Product Category :Books ISBN :0071460829 Title :Marketing Warfare: 20th Anniversary Edition: Authors' Annotated Edition EAN :9780071460828 Authors :Al Ries, Jack Trout Binding :Hardcover Publisher :McGraw-Hill Publication Date :2005-11-22 Pages :224 Signed :False First Edition :False Dust Jacket :False List Price (MSRP) :26.95 Height :0.9000 inches Width :7.6000 inches Length :8.1000 inche

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Item Details Format: Hardcover Condition: New! Other notes: Brand New. (Item #Z0071460829ZN|4) - Multi Channel Selling

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Marketing Warfare: 20th Anniversary Edition Reviews

Now, two decades later, this Annotated Edition provides the latest, most powerful tactics that have become synonymous with the names Ries and Trout. New content includes in-depth analyses of some of the biggest marketing successes and blunders of the past two decades—including Volkswagen, Sony, Coca Cola, Budweiser, IBM, and McDonalds—along with annotated reproductions of winning and losing ads.