The International Brand Valuation Manual

Author: Gabriela Salinas
Edition: 1
Publisher: Wiley
Binding: Hardcover
ISBN: 0470740310
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The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications

The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models.The International Brand Valuation Manual review. The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.

The book:

- Provides a thorough overview of all the tools available for the brand valuation practitionerRead full reviews of The International Brand Valuation Manual: A Complete Overview And Analysis Of Br.

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The International Brand Valuation Manual

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author gabriella salinas format hardback language english publication year 14 08 2009 subject management business economics industry subject 2 sales marketing title the international brand valuation manual a complete overview and analysis of brand valuation techniques and methodologies and their applications author salinas gabriela publisher john wiley sons inc publication date oct 12 2009 pages 448 binding hardcover edition 1 st dimensions 6 25 wx 9 50 hx 1 00 d isbn 0470740310 subject busine

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The International Brand Valuation Manual: A complete overview and analysis of brand valuation techniques, methodologies and applications, ISBN-13: 9780470740316, ISBN-10: 0470740310

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The International Brand Valuation Manual is a detailed and extensive review of the main brand valuation models. The Book reveals the

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The International Brand Valuation Manual Reviews

The book reveals the state of the art in the field of brand valuation and coherently relates major trends in the theory and practice of brand valuation. This “one-stop” source is for valuation professionals as well as financial and marketing specialists who need to have an understanding of the principal valuation methods. Salinas also analyses the respective efficacy, advantages, disadvantages, and prospects for the future for each method.

The book:

- Provides a thorough overview of all the tools available for the brand valuation practitioner.

- Offers an informed view on which methodologies are most suitable for different types of applications, and explains why.

- Acts as an all-in-one source of reference for specialists who advise clients on which methodology to employ, or who are considering adopting one themselves.

- Features case studies and examples from Guinness, PwC, Rolls-Royce, Santander, Shell, Telefonica, Unilever, BMW, Hanson Trust, Cadbury-Schweppes, Kellogg, Coco-Cola, Mercedes, Rolex, among others.

Gabriella Salinas is the Global Brand Manager at Deloitte Touche Tohmatsu, Madrid, Spain.