Author: Adam M. Brandenburger
Edition: 1
Publisher: Currency Doubleday
Binding: Paperback
ISBN: 0385479506
Price:
You Save: 71%
Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business
Now available in paperback, with an all new Reader's guide, The New York Times and Business Week bestseller Co-opetition revolutionized the game of business.Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation review. With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind setRead full reviews of Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business.
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Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business: Adam M. Brandenburger, Barry J. Nalebuff
From Library Journal Losing and winning are two extremes by which businesses are often measured. Brandenburger (Harvard Business Sch.) and Nalebuff (Yale Sch. of Management) argue that most businesses and their transactions lie somewhere between the two poles. Their liberating message is that your competitor does not have to fail for you to win. Conversely, you don't have to fail either. Your failure, in fact, can hurt your competitor. It is better, the authors assert, to have both cooperation a
payment | shipping rates | returns Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business Product Category :Books ISBN :0385479506 Title :Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business EAN :9780385479509 Authors :Adam M. Brandenburger, Barry J. Nalebuff Binding :Paperback Publisher :Currency Doubleday Publication Da
payment | shipping rates | returns Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business Product Category :Books ISBN :0385479506 Title :Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business EAN :9780385479509 Authors :Nalebuff, Barry J., Brandenburger, Adam M.Binding :Paperback Publisher :Currency Doubleday Publication D
[ Ships Daily ] Condition: Good[ Underlining/Highlighting: SOME ] [ Writing: NONE ] Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation : The Game Theory Strategy That's Changing the Game of Business By Adam M. Brandenburger, Barry J. Nalebuff ISBN: 0385479506 Edition:first Publisher: Broadway Business Pub Date: 12/1/1997 Binding: Paperback Pages: 304
Co-Opetition : A Revolution Mindset That Combines Competition and Cooperation Reviews
With over 40,000 copies sold and now in its 9th printing, Co-opetition is a business strategy that goes beyond the old rules of competition and cooperation to combine the advantages of both. Co-opetition is a pioneering, high profit means of leveraging business relationships.
Intel, Nintendo, American Express, NutraSweet, American Airlines, and dozens of other companies have been using the strategies of co-opetition to change the game of business to their benefit. Formulating strategies based on game theory, authors Brandenburger and Nalebuff created a book that's insightful and instructive for managers eager to move their companies into a new mind set.
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