The Real Mad Men Reviews

Author: Andrew Cracknell
Edition:
Publisher: Running Press
Binding: Hardcover
ISBN: B00B1LB8N0
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The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising

Advertising is a business rooted in art, an art rooted in business, and it reached its peak in a specific place at a specific time: New York City at the end of the 1950s and through the ’60s.The Real Mad Men review.

AMC’s award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertisingRead full reviews of The Real Mad Men.

Read the real mad men: the wizards of madison avenue and the memorable ads that shape reviews by

author andrew cracknell format paperback language english publication year 28 07 2011 subject management business economics industry subject 2 sales marketing title the real mad men the wizards of madison avenue and the memorable ads that shaped our world author cracknell andrew publisher running pr book pub publication date feb 28 2012 pages 224 binding hardcover dimensions 10 00 wx 7 00 hx 1 25 d isbn 0762440902 subject business economics advertising promotion description taking a cue from a

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The Real Mad Men

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The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising, ISBN-13: 9780762440900, ISBN-10: 0762440902

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The Real Mad Men: The Renegades of Madison Avenue and the Golden Age of Advertising

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The Real Mad Men Reviews

AMC’s award-winning drama Mad Men has garnered awards for its portrayal of advertising executives. This engaging, insightful narrative reveals, for the first time, the lives and work of the real advertising men and women of that era. Just as portrayed in the series, these creative people were the stars of the real Madison Avenue. Their innate eccentricity, vanity, and imagination meant their behavior and lifestyle was as candid and original as their advertising. They had it and they flaunted it. People like Bill Bernbach, George Lois, Ed McCabe, Mary Wells, Marion Harper, Julian Koenig, Steve Frankfurt, and Amil Gargano, and others, who in that small space, in that short time, created some of the most radical and influential advertising ever and sparked a revolution in the methods, practice, and execution of the business. Including over 100 full-color illustrations, the book details iconic campaigns such as VW, Avis, Alka Seltzer, Benson & Hedges, Polaroid, and Braniff Airways.