Author: Al Ries
Edition:
Publisher: HarperBusiness
Binding: Paperback
ISBN: 0887306667
Price:
You Save: 60%
The 22 Immutable Laws of Marketing: Violate Them at Your Own Risk!
There are laws of nature, so why shouldn't there be laws of marketing?
As Al Ries and Jack Trout—the world-renowned marketing consultants and bestselling authors of Positioning—note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity.The 22 Immutable Laws of Marketing review. Read full reviews of The 22 Immutable Laws of Marketing. 
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The 22 Immutable Laws of Marketing, Violate Them at Your Own Risk - Al Ries, Jack Trout
The authors have distilled their 40-plus years of marketing expertise to provide the key to today's competitive marketplace, showing you what makes some products inordinately successful while others fall by the wayside.
From Library Journal Ries and Trout, authors of some of the most popular titles in marketing published during the last decade ( Marketing Warfare , LJ 10/15/85; Positioning: The Battle for Your Mind , Warner, 1987; and Bottom-Up Marketing , McGraw, 1989), continue the same breezy style, with lots of anecdotes and insider views of contemporary marketing strategy. The premise behind this book is that in order for marketing strategies to work, they must be in tune with some quintessential force in the marketplace. Just as the laws of physics define the workings of the universe, so do successful m
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author al ries author jack trout format paperback language english publication year 24 10 1994 subject personal development subject 2 careers success payment shipping rates returns the 22 immutable laws of marketing product category books isbn 1861976100 title the 22 immutable laws of marketing ean 9781861976109 authors al ries jack trout binding paperback publisher profile books publication date 1994 10 24 pages 160 signed false first edition false dust jacket false list price msrp 8 99 height
The 22 Immutable Laws of Marketing Reviews
Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding in the international marketplace. From the Law of Leadership, to The Law of the Category, to The Law of the Mind, these valuable insights stand the test of time and present a clear path to successful products. Violate them at your own risk.
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