Advertising and Integrated Brand Promotion Reviews

Author: Thomas O'Guinn
Edition: 6
Publisher: South-Western College Pub
Binding: Hardcover
ISBN: 0538473320
Price:
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Advertising and Integrated Brand Promotion

O'Guinn/Allen/Semenik's ADVERTISING AND INTEGRATED BRAND PROMOTION, 6E places the reader in the midst of today's fast-paced, exhilarating world of advertising -- demonstrating how good advertising is the result of hard work and careful planning.Advertising and Integrated Brand Promotion review. The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective resultsRead full reviews of Advertising and Integrated Brand Promotion.

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O'Guinn, Thomas C. : Advertising and Integrated Brand Promotion:Thomson South-Western

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"ISBN: 9780324568622 - Powerful and practical, current and cutting-edge, ADVERTISING AND INTEGRATED BRAND PROMOTION, 5e captures the thrill of advertising with its integrated learning experience, solid theory, real-world examples, and coverage of emerging trends."

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Advertising And Integrated Brand Promotion, ISBN-13: 9780324568622, ISBN-10: 0324568622

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TITLE: Advertising and Integrated Brand Promotion ISBN: 9780538479868 EDITION: 6th AUTHORS: Thomas O?Guinn, Chris Allen, Richard J. Semenik

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Advertising and Integrated Brand Promotion, ISBN-13: 9780324320152, ISBN-10: 0324320159

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Advertising and Integrated Brand Promotion Reviews

The authors draw from their vast business and teaching experience to integrate a solid understanding of advertising strategy and theory with hands-on, real applications. A leader for its emphasis on integrated brand promotion, this edition combines a compelling presentation of the fundamentals of advertising with invigorating coverage of the latest practices and industry developments, such as social media, design thinking, and the impact of globalization. Advertising strategy comes to life with more than 500 of today's most contemporary ads and exhibits. The book's content follows the same process as an advertising agency to equip readers with the tools, knowledge, and practice for effective results.