Author: Paul Newman
Edition: Reprint
Publisher: Crown Business
Binding: Paperback
ISBN: 0767929977
Price:
You Save: 70%
In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time
Shameless exploitation has never been more fun nor done more good for more people than when done by Newman’s Own—the first green food company to use all-natural ingredients, and still the most successful.In Pursuit of the Common Good review.
It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operatesRead full reviews of In Pursuit of the Common Good. 
Read in pursuit of the common good: thirty years of repairing the world, one bottle o reviews by
format paperback title in pursuit of the common good thirty years of repairing the world one bottle of salad dressing at a time author newman paul hotchner ae publisher broadway books publication date sep 16 2008 pages 272 binding paperback edition reprint dimensions 5 50 wx 8 00 hx 0 75 d isbn 0767929977 subject business economics general description describes how the authors conceived a venture to promote a brand of all natural foods to poke fun at traditional marketing their surprise succe
In Pursuit of the Common Good
In Pursuit of the Common Good: Twenty-Five Years of Improving the World, One Bottle of Salad Dressing at a Time
Buy In Pursuit of the Common Good by AE Hotchner,Paul Newman and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
In Pursuit of the Common Good
In Pursuit of the Common Good Reviews
It was 1982 when Paul Newman and A. E. Hotchner made their foray into local gourmet shops with bottles of their homemade salad dressing. The venture was intended to be a lark, a way to poke fun at the traditional way the market operates. Hurdling obstacle after obstacle, they created the first company to mass-market all-natural products, eliminating the chemicals, gums, and preservatives that existed in food at the time. This picaresque saga is the inspiring story of how the two friends parlayed the joke into a multimillion-dollar company that gives all its profits to the less fortunate without spending money on galas, mailings, and other expensive outreaches. It also serves as a textbook for foundations and charitable organizations looking to do the most good they can with what they have.
Told in alternating voices, Newman and Hotchner have written a zany tale that is a business model for entrepreneurs, an inspirational book, and just plain delightful reading.
No comments:
Post a Comment