Author: Ronald A. Howard
Edition: 1
Publisher: Harvard Business Review Press
Binding: Hardcover
ISBN: 1422121062
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Ethics for the Real World: Creating a Personal Code to Guide Decisions in Work and Life
Meet the seven samurai of metaphor in this provocative follow-up to how customers think.Ethics for the Real World review. Jerry and Lindsay Zaltman explain how and why we use deep metaphors, which the authors define as any form of non-literal representation so deeply embedded in a person's thought processes that the person is unconscious of using it. Focusing on the seven metaphors - balance, connection, container, control, journey, resource, and transformation - the Zaltmans show how deep metaphors unconsciously pervade and shape our lives.If we recognize them and understand their power over us, we can use them more purposefully to improve the quality of customer relationships and market research and to challenge such pervasive business practices as market segmentation. Most important, deep metaphors can help prompt deeper thinking about key issues in business, where much thought is usually shallow, transient, and insight-freeRead full reviews of research ethics in the real world: issues and solutions for health and social ca.
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Research Ethics in the Real World Churchill Livingstone 9780443100659 09780443100659
author martin johnson author tony long format paperback language english publication year 03 11 2006 subject medicine subject 2 medical nursing ancillary services title research ethics in the real world issues and solutions for health and social care author long tony johnson martin publisher churchill livingstone publication date feb 28 2007 pages 225 binding paperback edition 1 st dimensions 5 25 wx 8 25 hx 0 50 d isbn 0443100659 subject medical ethics description this title is directed prima
Research Ethics in the Real World Issues and Solutions for Health and Social Care, ISBN-13: 9780443100659, ISBN-10: 0443100659
Store Search search Title, ISBN and Author Research Ethics in the Real World: Issues and Solutions for Health and Social Care Professionals by Tony Long, Martin Johnson Estimated delivery 3-12 business days Format Paperback Condition Brand New This title is directed primarily towards health care professionals outside of the United States. It departs from the usual principles-based approach and instead takes a predominantly consequentialist (harms and benefits) approach. It aims to be free of ab
Ethics for the Real World Reviews
Jerry and Lindsay Zaltman explain how and why we use deep metaphors, which the authors define as any form of non-literal representation so deeply embedded in a person's thought processes that the person is unconscious of using it. Focusing on the seven metaphors - balance, connection, container, control, journey, resource, and transformation - the Zaltmans show how deep metaphors unconsciously pervade and shape our lives.If we recognize them and understand their power over us, we can use them more purposefully to improve the quality of customer relationships and market research and to challenge such pervasive business practices as market segmentation. Most important, deep metaphors can help prompt deeper thinking about key issues in business, where much thought is usually shallow, transient, and insight-free. To demonstrate the possibilities, the Zaltmans use an array of everyday stories from their research. The authors also share images collected through, or created by consumers during, their research to reveal insights better expressed through pictures than words. The book promises to be a memorable and illuminating read and a conversation starter at business meetings and cocktail parties.
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