Basic Marketing Research with Excel Reviews

Author: Alvin C Burns
Edition: 3
Publisher: Prentice Hall
Binding: Paperback
ISBN: 0135078229
Price:
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Basic Marketing Research with Excel (3rd Edition)

A concise presentation of marketing research fundamentals.Basic Marketing Research with Excel review. /P>

 

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

 

The ISBN above is just for the standalone book,  if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed belowRead full reviews of Basic Marketing Research With Excel:Using Microsoft Excel Data Analysis.

Read Basic Marketing Research .. Microsoft Excel-Package reviews by

by Burns - Pearson (2008) - Paperback - ISBN 0137155980 9780137155989

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Basic Marketing Research With Excel:Using Microsoft Excel Data Analysis

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TITLE: Basic Marketing Research: Using Microsoft Excel Data Analysis ISBN: 9780132598965 EDITION: 3rd AUTHORS: Alvin C.Burns, Ronald F.Bush

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Basic Marketing Research with Excel Reviews

/P>

 

Basic Marketing Research uses an Excel add-in software for data analysis, an integrated case, and experiential learning exercises to present a concise introduction to market research fundamentals. This text also provides readers with resources they can use in their careers.

 

The ISBN above is just for the standalone book,  if you want the book/IBM® SPSS® 18.0 Integrated Student Version you shoud order the ISBN listed below.

 

0132490633 / 9780132490634 Basic Marketing Research with Excel & IBM® SPSS® 18.0 Integrated Student Version Package

Package consists of

0132151715 / 9780132151719 IBM® SPSS® 18.0 Integrated Student Version

0135078229 / 9780135078228 Basic Marketing Research with Excel

 

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