The Marketing Plan Handbook

Author: Marian Burk Wood
Edition: 4
Publisher: Prentice Hall
Binding: Paperback
ISBN: 0136089364
Price:
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The Marketing Plan Handbook (4th Edition)

A step-by-step guide to creating a customized marketing plan.The Marketing Plan Handbook review.

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing planRead full reviews of The Marketing Plan Handbook: Develop Big-Picture Marketing Plans for Pennies on the Dollar.

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Written by a marketing professor from Northwestern University's acclaimed Kellogg School of Management, The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types of companies. For startups and companies bringing new products to the market, it outlines a process for developing a winning marketing plan to launch a new offering. For established companies with existing product portfolios this book presents a structured approach for developing an action pl

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Categories: Marketing->Planning->Handbooks, manuals, etc, Marketing * General. Contributors: Robert Bly - Author. Format: Paperback

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The Marketing Plan Handbook outlines a comprehensive, step-by-step approach to crafting succinct, logical, and effective marketing plans that produce results. This book can benefit managers in all types

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Directed primarily toward undergraduate Marketing college/university majors, this text also provides practical content to current and aspiring industry professionals. The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

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The Marketing Plan Handbookby Marian Burk WoodUS 3rd EditionIf your class is using the 4th edition, please consider the following:The content of the 3rd edition is nearly identical to The Marketing Plan Handbook 4th edition.The only major difference is the cover and price!!!Publishers constantly come out with newer editions to make more money, giving them reason to charge 0 + for a book. The thing is, they don't really change much with a newer edition other than changing the cover and adding some case studies.You will save a big chunk of $ $ by purchasing this previous edition.Previously own

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The Marketing Plan Handbook Reviews

The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.

The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.