Author: Abbie Griffin
Edition:
Publisher: Stanford Business Books
Binding: Hardcover
ISBN: 0804775974
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You Save: 38%
Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms
Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations.Serial Innovators review. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms.
In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & GambleRead full reviews of Serial Innovators: Firms That Change The World By Claudio Fesser (hardback,....
These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms.
In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble. Based on interviews with over 50 serial innovators and an even larger pool of their co-workers, managers and human resources teams, the authors reveal key insights about how to better understand, emulate, enable, support, and manage these unique and important individuals for long-term corporate success. Interestingly, the book finds that serial innovators are instrumental both in cases where firms are aware of clear market demands, and in scenarios when companies take risks on new investments, creating a consumer need.
For over 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm. While a highly structured and closely supervised approach is helpful in creating incremental innovations, this book finds that it is not conducive to creating breakthrough innovations. The text argues that the drive to routinize innovation has gone too far; in fact, so far as to limit many mature firms' ability to create breakthrough innovations. In today's economy, with the future of so many large firms on the line, this book is a clarion call to businesses to rethink how to nurture and thrive on their innovative workforce.
In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & GambleRead full reviews of Serial Innovators: Firms That Change The World By Claudio Fesser (hardback,....
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'Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms' zeros in on the cutting-edge thinkers who repeatedly create and deliver breakthrough innovations and new products in large, mature organizations. These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms. In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electr
author claudio fesser format hardback language english publication year 11 11 2011 subject management business economics industry subject 2 management business general ean 9781118149928 title serial innovators sku st 1118149920 product category books comics magazines about hive store ltd by continuing with this checkout and ordering from hive you are accepting our current terms and conditions details of which can be found by clicking here author biography claudio feser is a director of mckinsey
Store Search search Title, ISBN and Author Serial Innovators: How Individuals Create and Deliver Breakthrough Innovations in Mature Firms by Abbie Griffin, Raymond L. Price Estimated delivery 3-12 business days Format Hardcover Condition Brand New This book helps readers to better understand, emulate, enable, support, and manage serial innovators--individuals who create multiple breakthrough products that result in large revenue and profit streams, primarily for existing organizations. Publishe
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Serial Innovators
Serial Innovators Reviews
These employees are organizational powerhouses who solve consumer problems and substantially contribute to the financial value to their firms.
In this pioneering study, authors Abbie Griffin, Raymond L. Price, and Bruce A. Vojak detail who these serial innovators are and how they develop novel products, ranging from salt-free seasonings to improved electronics in companies such as Alberto Culver, Hewlett-Packard, and Procter & Gamble. Based on interviews with over 50 serial innovators and an even larger pool of their co-workers, managers and human resources teams, the authors reveal key insights about how to better understand, emulate, enable, support, and manage these unique and important individuals for long-term corporate success. Interestingly, the book finds that serial innovators are instrumental both in cases where firms are aware of clear market demands, and in scenarios when companies take risks on new investments, creating a consumer need.
For over 25 years, research on innovation has taken the perspective that new product development can be managed like any other (complex) process of the firm. While a highly structured and closely supervised approach is helpful in creating incremental innovations, this book finds that it is not conducive to creating breakthrough innovations. The text argues that the drive to routinize innovation has gone too far; in fact, so far as to limit many mature firms' ability to create breakthrough innovations. In today's economy, with the future of so many large firms on the line, this book is a clarion call to businesses to rethink how to nurture and thrive on their innovative workforce.
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