Author: Chris Treadaway
Edition: 2
Publisher: Sybex
Binding: Paperback
ISBN: 1118147839
Price:
You Save: 74%
Facebook Marketing: An Hour a Day
The bestselling Sybex guide to marketing on Facebook, now fully updated
As the second most-visited site on the web, Facebook offers myriad marketing opportunities and a host of new tools.Facebook Marketing review. This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.
- This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
- Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
- Covers using features such as events, applications, and pay-per-click advertising
- Includes case studies and directions for updating, monitoring, and maintaining your campaign
This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing programRead full reviews of Facebook Marketing For Dummies. 
Read The Facebook Marketing Book reviews by
Facebook Marketing Reviews
This bestselling guide is now completely updated to cover all of the latest tools including Deals, sponsored stories, the Send button, and more. It explains how to develop a winning strategy, implement a campaign, measure results, and produce usable reports. Case studies, step-by-step directions, and hands-on tutorials in the popular Hour-a-Day format make this the perfect handbook for maximizing marketing efforts on Facebook.
- This revised guide fills you in on the latest Facebook conventions, tools, and demographics, and outlines the important strategic considerations for planning a campaign
- Takes you step by step through crafting an initial Facebook presence, developing an overall marketing strategy, setting goals, defining metrics, developing reports, and integrating your strategy with other marketing activities
- Covers using features such as events, applications, and pay-per-click advertising
- Includes case studies and directions for updating, monitoring, and maintaining your campaign
This popular guide is packed with up-to-date information to help you develop, implement, measure, and maintain a successful Facebook marketing program.
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