Contemporary Marketing Reviews

Author: Louis E. Boone
Edition: 14
Publisher: South-Western College Pub
Binding: Hardcover
ISBN: 032458203X
Price:
You Save: 90%

Contemporary Marketing

• ISBN13: 9780324582031
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Over the years, Boone and Kurtz's CONTEMPORARY MARKETING has proven to be the premier teaching and learning solution for principles of marketing courses.Contemporary Marketing review. Read full reviews of Contemporary Marketing.

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Contemporary Marketing, 2013 Update

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CONTEMPORARY MARKETING 16E has proven to be the premier teaching and learning solution for principles of marketing courses. This bestseller only grows stronger with each groundbreaking new edition, building on past milestones with exciting new innovations. The all-new Sixteenth Edition continues the tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.

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CONTEMPORARY MARKETING, 2013 UPDATE, includes everything you need to begin a successful marketing career, as well as information and insights to help you understand your own specific studies and professional endeavors as an ongoing marketing adventure. This groundbreaking bestseller includes all components of the marketing mix, along with a wide variety of uniquely compelling and thought-provoking ideas and concepts. CONTEMPORARY MARKETING 2013 UPDATE continues to offer a trusted, thorough guide to fundamental marketing principles—now extensively updated with the newest trends and research i

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Contemporary Marketing, ISBN-13: 9781133628460, ISBN-10: 113362846X

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Contemporary Marketing Reviews

With each groundbreaking new edition, this bestseller only grows stronger, building on past milestones with exciting new innovations. The all-new Fourteenth Edition continues the Boone and Kurtz tradition of delivering the most technologically advanced, student-friendly, instructor-supported text available. Current, relevant, and cutting-edge, CONTEMPORARY MARKETING remains in a class by itself.