Thursday, 5 June 2008

Roar! Get Heard in the Sales and Marketing Jungle

Roar! Get Heard in the Sales and Marketing Jungle



Author: Kevin Daum
Edition: 1
Publisher: Wiley
Binding: Hardcover
ISBN: 0470598794
Price:
You Save: 63%




Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable



Don't just get your message out.Roar! Get Heard in the Sales and Marketing Jungle review. ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R

  • Recognize the four types of buyers
  • Observe from the buyer's perspective, and adapt your message
  • Acknowledge the buyer's special wants and needs
  • Resolve the buyer's issues

Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your lifeRead full reviews of Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable.

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Read Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable reviews by

Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable: Daniel A. Turner, Kevin Daum

Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable

Roar: Get Heard In The Sales And Marketing Jungle: A Business Fable Daum, Kevin
author daniel a turner author kevin daum format hardback language english publication year 14 05 2010 subject management business economics industry subject 2 sales marketing title roar get heard in the sales and marketing jungle a business fable author daum kevin turner daniel a publisher john wiley sons inc publication date apr 19 2010 pages 211 binding hardcover edition 1 st dimensions 5 25 wx 7 25 hx 0 75 d isbn 0470598794 subject business economics sales selling brand new hardcover all or

Roar! Get Heard in the Sales and Marketing Jungle: A..., 9780470598795
Roar! Get Heard in the Sales and Marketing Jungle: A Business Fable, ISBN-13: 9780470598795, ISBN-10: 0470598794

Roar! Get Heard in the Sales and Marketing Jungle
Roar! Get Heard in the Sales and Marketing Jungle



Roar! Get Heard in the Sales and Marketing Jungle Reviews


ROAR it out!

In this captivating parable, you'll follow Ryan Miller, an executive struggling with reduced sales in a challenging economy. Ryan is mentored by his old Livingston, New Jersey high school friend, Lenny Bernstein, now a Hasidic Jew in Brooklyn having great success in his packaging business. Over a series of lunches around New York City, Lenny shares the key insights that have driven his sales through the roof, while allowing him to run his business efficiently-and still have plenty of time for family. Lenny explains the simple mnemonic R-O-A-R

  • Recognize the four types of buyers
  • Observe from the buyer's perspective, and adapt your message
  • Acknowledge the buyer's special wants and needs
  • Resolve the buyer's issues

Praised by renowned money manager Ken Fisher, Roar! gives you a 3,500-year-old sales secret that has never before been articulated in a business context, one you can use to recharge your sales operation and revitalize both your business and your life. It may be a jungle out there, but it's a little less scary once you know how to ROAR!

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