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Sunday, 22 June 2008
Brand Relevance
Author: David A. Aaker Edition: 1 Publisher: Jossey-Bass Binding: Hardcover ISBN: 0470613580 Price: You Save: 69%
Brand Relevance: Making Competitors Irrelevant
Branding guru Aaker shows how to eliminate the competition and become the lead brand in your market
This ground-breaking book defines the concept of brand relevance using dozens of case studies-Prius, Whole Foods, Westin, iPad and more-and explains how brand relevance drives market dynamics, which generates opportunities for your brand and threats for the competition.Brand Relevance review. Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization.
Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant
Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors
Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy
David Aaker, the author of four brand books, has been called the father of branding
This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevantRead full reviews of Brand Relevance By David A. Aaker Hardcover Book.
Read Brand Relevance By David A Aaker. 1 Isbn13: 9780470613580 reviews by
author david a aaker format hardback language english publication year 15 02 2011 subject management business economics industry subject 2 sales marketing brand relevance by david a aaker published by not quite what you re looking for see more books in other free uk delivery on everything not even the right subject see books in arts design and entertainment business and commerce computing and it history and topography language and linguistics law and criminology literature and writing medicine a
Store Search search Title, ISBN and Author Brand Relevance by David A. Aaker Estimated delivery 3-12 business days Format Hardcover Condition Brand New quot;Substantial market trends and transformational innovations are creating markets and making others irrelevant. The result is a major threat for nearly every business and a significant opportunity for a few. This book will be the first marketing strategy book to develop and leverage the concept of brand relevance. To remain relevant, a firm c
Powered by Frooition Pro Click here to view full size. Full Size Image Click to close full size. Brand Relevance - Book NEW Author(s): David A. Aaker Format: Hardcover # Pages: 381 ISBN-13: 9780470613580 Published: 01/25/2011 Language: English Weight: 1.35 pounds Provided by publisher. About Us Payment Shipping Customer Service FAQs Welcome to MovieMars All items are Brand New. We offer unbeatable prices, quick shipping times and a wide selection second to none. Purchases come with a 30-day Sat
Aaker reveals how these companies have made other brands in their categories irrelevant. Key points: When managing a new category of product, treat it as if it were a brand; By failing to produce what customers want or losing momentum and visibility, your brand becomes irrelevant; and create barriers to competitors by supporting innovation at every level of the organization.
Using dozens of case studies, shows how to create or dominate new categories or subcategories, making competitors irrelevant
Shows how to manage the new category or subcategory as if it were a brand and how to create barriers to competitors
Describes the threat of becoming irrelevant by failing to make what customer are buying or losing energy
David Aaker, the author of four brand books, has been called the father of branding
This book offers insight for creating and/or owning a new business arena. Instead of being the best, the goal is to be the only brand around-making competitors irrelevant.
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