Author: Susan Horner
Edition: 1
Publisher: Routledge
Binding: Paperback
ISBN: 0750655143
Price:
You Save: 31%
International Cases in Tourism Management
International Cases in Tourism Management includes:
* Profiles of individual companies
* Case studies on destination management and marketing
* Material on different management functions in tourism, such as marketing and human resource management
* Case studies of particular types of tourism, such as ecotourism and cultural tourism
The case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses.International Cases in Tourism Management review. Read full reviews of international cases in tourism management by john swarbrooke paperback book.
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Review "The cases are sufficiently broad in covering the tourism industries: airlines, tour operators, publishers, associations, destinations, NGOs, tourism ministries, attractions, hotels, cruise lines, specialty tourism, education/training, timeshares, and others. ...most instructors will find some cases in the book to enliven the classroom experience for early undergraduate students." - DC Frechtling , Department of Tourism and Hospitality Management, School of Business, The George Washington University, USABook Description Approximately 38 cases from the tourism industry examined in depth
TheNile.com.au About FAQ Payment Delivery Contact Us 1800-987-323 International Cases in Tourism Management by John Swarbrooke , Susan Horner Format Paperback Condition Brand New This essential resource for tutors and students who wish to deepen their understanding of the subject and key issues provides an array of international case studies on tourism management. With profiles on individual companies and material on different management functions in tourism, this title makes an ideal accompani
International Cases in Tourism Management, ISBN-13: 9780750655149, ISBN-10: 0750655143
Buy International Cases in Tourism Management by John Swarbrooke,Susan Horner and Read this Book on Kobo's Free Apps. Discover Kobo's Vast Collection of Ebooks Today - Over 3 Million Titles, Including 2 Million Free Ones!
"International Cases in Tourism Management includes:* Profiles of individual companies* Case studies on destination management and marketing* Material on different management functions in tourism, such as marketing and human resource management* Case studies of particular types of tourism, such as ecotourism and cultural tourismThe case studies are supplemented by exercises and questions, which ensure that for students and tutors alike the book is the ideal accompaniment to all tourism courses. * A wide-ranging collection of pertinent case studies from around the world.* An ideal companion vol
International Cases in Tourism Management Reviews
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