Marketing Ethics Reviews

Author: George G. Brenkert
Edition: 1
Publisher: Wiley-Blackwell
Binding: Paperback
ISBN: 0631214232
Price:
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Marketing Ethics

Marketing Ethics addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity.Marketing Ethics review. Read full reviews of Marketing Ethics : An International Perspective.

Read Marketing Ethics: Cases and Readings reviews by

Categories: Marketing->Case studies, Business ethics. Contributors: Patrick E. Murphy - Author. Format: Paperback

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Part of the Advanced Marketing Series; this title examines the mainstream marketing ethics and theories, placing them in an international context. Throughout the text, country-specific differences are highlighted with particular attention to variations in business ethics. The book also investigates the means by which ethics can best be implemented into organisational/decision-making and focuses on some of the remaining challenges in business ethics. The text includes cases and key readings designed to illustrate major factors in business ethics drawn from real situations. Author: Schlegelmilch

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Brief Guide to Marketing Ethics

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"Marketing Ethics" addresses head-on the ethical questions, misunderstandings and challenges that marketing raises while defining marketing as a moral activity. A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and moralityIdentifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketingConsiders broader meanings and background assumptions of marketing infrequently included in other marketing literatureAdds direction and meaning to problems in marketing ethics through reflectio

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Marketing Manual : Focus on Marketing Ethics, with Other Marketing Aspects, ISBN-13: 9781170094976, ISBN-10: 117009497X

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Marketing Ethics Reviews

• A substantial introduction to the ethics of marketing, exploring the integral relations of marketing and morality
• Identifies and discusses a series of ethical tools and the marketing framework they constitute that are required for moral marketing
• Considers broader meanings and background assumptions of marketing infrequently included in other marketing literature
• Adds direction and meaning to problems in marketing ethics through reflection on concepts such as individual choice, freedom and responsibility, desire satisfaction, noncoercive exchanges, and instrumental efficiency