Integrated Advertising, Promotion and Marketing Communications Reviews

Author: Kenneth E. Clow
Edition: 4
Publisher: Prentice Hall
Binding: Paperback
ISBN: 0136079423
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Integrated Advertising, Promotion and Marketing Communications (4th Edition)

Clow and Baack examine advertising and promotions through the lens of integrated marketing communications.Integrated Advertising, Promotion and Marketing Communications review. Read full reviews of Integrated Advertising, Promotion and Marketing Communications.

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Overview - Integrated Advertising, Promotion and Marketing Communications Product Details Pub. Date: January 2011 Publisher: Prentice Hall eISBN:9780132608640 ISBN-10 0132539055, ISBN-13 9780132539050 Series: MyMarketingLab Series ISBN-13: 9780132538961 ISBN: 0132538962 Synopsis Examine advertising and promotions through the lens of integrated marketing communications. The carefully integrated approach of this text blends advertising, promotions, and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC camp

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by Kenneth E. Clow - Pearson (2012) - Paperback - ISBN 0132538962 9780132538961

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Integrated Advertising, Promotion, and Marketing Communications with Access Card

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[ Ships Daily ] Condition: Excellent[ Underlining/Highlighting: NONE ] [ Writing: NONE ] Integrated Advertising, Promotion, and Marketing Communications Plus NEW MyMarketingLab with Pearson eText -- Access Card Package (5th Edition) (NEW!!) By Kenneth E. Clow, Donald E. Baack ISBN: 0133250911 Edition:Fifth Publisher: Prentice Hall Pub Date: 9/2/2012 Binding: Paperback Pages: 464

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Pearson College Div 9780133250916 Integrated Advertising, Promotion, and Marketing Communications + New Mymarketinglab With Pearson Etext By Clow, Kenneth E./ Baack, Donald E. Description *Author: Clow, Kenneth E./ Baack, Donald *Publication Date: 2012/08/23 *Number of Pages: 445 *Binding Type: Paperback *Language: English *Depth: 0.75 *Width: 9.50 *Height: 7.75 SKU: UBM9780133250916 Payment We accept payment via PayPal, Mastercard, Visa, American Express, Discover and PayPals Bill Me Later

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Integrated Advertising, Promotion and Marketing Communications Reviews

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Integrated Marketing Communications; Corporate Image and Brand Management; Buyer Behaviors; Promotions Opportunity Analysis; Advertising Management; Advertising Design: Theoretical Frameworks and Types of Appeals; Advertising Design: Message Strategies and Executional; Advertising Media Selection; E-active Marketing; Alternative Marketing; Database and Direct Response Marketing; Sales Promotions; Public Relations and Sponsorship Programs; Regulations and Ethical Concerns; Evaluating an Integrated Marketing Program

The carefully integrated approach of this text blends advertising, promotions and marketing communications together, providing readers with the information they need to understand the process and benefits of successful IMC campaigns.