Author: Gary Schneider
Edition: 10
Publisher: Course Technology
Binding: Paperback
ISBN: 1133526829
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Electronic Commerce
E-commerce continues to have a dramatic impact on virtually every aspect of business.Electronic Commerce review. And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changesRead full reviews of Electronic Commerce: A Managerial Perspective 2006.
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The fourth edition of this best-selling title gives a complete overview of the electronic commerce environment. It has been revised and completely updated to reflect the most recent trends in e-commerce, including new material on security technologies, server options, enterprise applications, and investing online. Covering everything from fundamental security issues to future trends, this comprehensive guide provides a thorough knowledge of electronic commerce and the tools needed to conduct bus
Electronic Commerce Reviews
And following the 2009 recession on electronic commerce, its role is even more critical. Packed with the most cutting-edge coverage available, ELECTRONIC COMMERCE, 10e equips students with a solid understanding of the dynamics of this fast-paced industry. It delivers comprehensive coverage of emerging online business strategies and technologies in the electronic commerce marketplace. By detailing how the landscape of online commerce is evolving, this market-leading text reflects changes in the economy and how business and society are responding to those changes. Balancing technological issues with the strategic business aspects of successful e-commerce, the new edition includes expanded coverage of e-commerce growth in China and the developing world, social media and online marketing strategies, technology-enabled outsourcing, and the latest development in online payment processing systems.
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