The Lexus and the Olive Tree

Author: Thomas L. Friedman
Edition: Revised and Updated
Publisher: Picador
Binding: Paperback
ISBN: 1250013747
Price:
You Save: 65%

The Lexus and the Olive Tree: Understanding Globalization

• National Bestseller
• The Lexus and the Olive Tree: Understanding Globalization
• A book by Thomas L. Friedman
• The New York Times
• Picador USA

"A brilliant guide for the here and now.The Lexus and the Olive Tree review. ---The New York Times Book Review

 

In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold reporting and acute analysis, Friedman dramatizes the conflict between globalizing forces and local cultures, and he shows why a balance between progress and the preservation of ancient traditions will ensure a better future for all. The Lexus and the Olive Tree is an indispensable look at power and big change in the age of globalizationRead full reviews of The Lexus and the Olive Tree: Understanding Globalization.

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The Lexus and the Olive Tree: Understanding Globalization: Thomas L. Friedman

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'A brilliant guide for the here and now.'---'The New York Times Book Review' In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold reporting and acute analysis, Friedman dramatizes the conflict between globalizing forces and local cultures, and he shows why a balance between progress and the preservation of ancient traditions will ensure a better future for all. 'The Lexus and the Olive Tree' is an indispensable look at power and

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Categories: Capitalism->Social aspects, Intercultural communication, Technological innovations->Social aspects. Contributors: Thomas L. Friedman - Author. Format: Paperback

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author thomas friedman format paperback language english publication year 17 04 2000 subject politics government subject 2 political ideologies parties the lexus and the olive tree product category books isbn 0006551394 title the lexus and the olive tree ean 9780006551393 authors thomas friedman binding paperback publisher harpercollins publication date 2000 04 17 pages 512 signed false first edition false dust jacket false list price msrp 9 99 height 1 2000 inches width 5 1000 inches length 7 5

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The Lexus and the Olive Tree Reviews

---The New York Times Book Review

 

In this vivid portrait of the new business world, Thomas L. Friedman shows how technology, capital, and information are transforming the global marketplace, leveling old geographic and geopolitical boundaries. With bold reporting and acute analysis, Friedman dramatizes the conflict between globalizing forces and local cultures, and he shows why a balance between progress and the preservation of ancient traditions will ensure a better future for all. The Lexus and the Olive Tree is an indispensable look at power and big change in the age of globalization.

One day in 1992, Thomas Friedman toured a Lexus factory in Japan and marveled at the robots that put the luxury cars together. That evening, as he ate sushi on a Japanese bullet train, he read a story about yet another Middle East squabble between Palestinians and Israelis. And it hit him: Half the world was lusting after those Lexuses, or at least the brilliant technology that made them possible, and the other half was fighting over who owned which olive tree.

Friedman, the well-traveled New York Times foreign-affairs columnist, peppers The Lexus and the Olive Tree with stories that illustrate his central theme: that globalization--the Lexus--is the central organizing principle of the post-cold war world, even though many individuals and nations resist by holding onto what has traditionally mattered to them--the olive tree.

Problem is, few of us understand what exactly globalization means. As Friedman sees it, the concept, at first glance, is all about American hegemony, about Disneyfication of all corners of the earth. But the reality, thank goodness, is far more complex than that, involving international relations, global markets, and the rise of the power of individuals (Bill Gates, Osama Bin Laden) relative to the power of nations.

No one knows how all this will shake out, but The Lexus and the Olive Tree is as good an overview of this sometimes brave, sometimes fearful new world as you'll find. --Lou Schuler