Author: C. Merle Crawford
Edition: 10
Publisher: McGraw-Hill/Irwin
Binding: Hardcover
ISBN: 0073404802
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New Products Management
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager.New Products Management review. Read full reviews of New Products Management.
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New Products Management, ISBN-13: 9780073404806, ISBN-10: 0073404802
Written with a managerial focus, New Product Management by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a "new product." Many new examples, cases, and research along with the most current topics highlight the new edition of New Product Management.
Written with a managerial focus, New Products Management by Crawford and Di Benedetto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
"ISBN: 9780073529882 - Written with a managerial focus, ""New Product Management"" by Crawford and Di Beneditto is useful to the practicing new products manager. Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a ""new product."" Many new examples, cases, and research along with the most current topics highlight the new edition of ""New Product Management""."
New Products Management Reviews
Along with the management approach, the perspective of marketing is presented throughout which enables the text to have a balanced view. The authors aim to make the book increasingly relevant to its users as this revision is considered to be a “new product.” Many new examples, cases, and research along with the most current topics highlight the new edition of New Products Management.
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