Using Qualitative Research in Advertising Reviews

Author: Margaret A. (Ann) Morrison
Edition: Second Edition
Publisher: SAGE Publications, Inc
Binding: Paperback
ISBN: 1412987245
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Using Qualitative Research in Advertising: Strategies, Techniques, and Applications

This Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands.Using Qualitative Research in Advertising review. Read full reviews of using qualitative research in advertising.

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Categories: Advertising->Research, Qualitative research, Advertising->Research. Contributors: Margaret A. Morrison - Author. Format: Paperback

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Using Qualitative Research in Advertising ISBN: 1412987245 Author: Margaret A. Haley; Kim B. Taylor Publisher: Sage Publications, Inc Date:

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Using Qualitative Research in Advertising : Strategies, Techniques, and Applications, ISBN-13: 9781412987240, ISBN-10: 1412987245

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[ Ships Daily ] Condition: Good[ Underlining/Highlighting: NONE ] [ Writing: NONE ] Using Qualitative Research in Advertising: Strategies, Techniques, and Applications By Margaret A. (Ann) Morrison, Eric E. Haley, Kim B. (Bartel) Sheehan, Ronald E. Taylor ISBN: 1412987245 Edition:Second Publisher: Sage Publications, Inc Pub Date: 10/31/2011 Binding: Paperback Pages: 240

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Store Search search Title, ISBN and Author Using Qualitative Research in Advertising by Ronald E. Taylor, Eric E. Haley, Margaret A. Morrison, Kim B. Sheehan Estimated delivery 3-12 business days Format Paperback Condition Brand New The Second Edition remains the only book to discuss both theory and application of qualitative research techniques to inspire great advertising and build strong brands. Publisher Description The Second Edition remains the only book to discuss both theory and applica

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Using Qualitative Research in Advertising Reviews

Using a step-by-step approach created for students considering advertising careers and for those currently working in the advertising industry, this book explains what qualitative research techniques are designed to do. The text describes how these techniques aid in uncovering insights useful for advertising strategy development, creative development, and post-campaign evaluation. Practical information and discussions on interviewing, projective techniques, focus groups, and online/social media applications positioned within a theoretical context illustrate the value of qualitative research in the real world.