Author: Alan M. Rugman
Edition: 5
Publisher: Prentice Hall
Binding: Paperback
ISBN: 0273716549
Price:
You Save: 66%
International Business (5th Edition)
A comprehensive introduction to International Business from authors at the forefront of research in international and strategic management.International Business review. Read full reviews of International Business.
Read International Business: Competing in the Global Marketplace reviews by
by Charles WL Hill - McGraw-Hill Publishing Company (2011) - Hardback - ISBN 0078137195 9780078137198
"International Business (8th Edition), ISBN-13: 9780078137198, ISBN-10: 0078137195 by Charles WL Hill. "
"ISBN: 9780132668668 - An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies. "
"An effective balance between authoritative theory and meaningful practice. International Business is an authoritative and engaging voice on conducting business in international markets. This text not only describes the ideas of international business but it also uses contemporary examples, scenarios, and cases to help readers effectively put theory into practice. This edition features updated author-written cases, including ten entirely new cases, and expanded coverage on emerging economies. "
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International Business Reviews
Taking a regional approach, this text challenges some of the underlying assumptions behind globalization and focuses on both the dominant economies the EU, the US and Japan as well as emerging markets in world trade, such as Brazil, India and China. The book also integrates analysis of the competitive environment and the internal resources of the firm to provide a strategic view of international business. The book is written for students on undergraduate and postgraduate degree programmes in business, or business-related disciplines.
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