Retail Management Reviews

Author: Barry R Berman
Edition: 12
Publisher: Prentice Hall
Binding: Hardcover
ISBN: 0132720825
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Retail Management: A Strategic Approach (12th Edition)

The text that helps readers thrive in today’s retailing industry.Retail Management review. br>
Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds itRead full reviews of Retail Management (Custom Package).

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by Berman - Pearson Custom (2010) - Hardback - ISBN 0558999301 9780558999308

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This is not a traditional textbook or collection of case studies, but is intended to demonstrate the complex and manifold questions of retail management in the form of 18 lessons that provide a thematic overview of key issues and illustrate them with the help of comprehensive case studies.
In the second edition, all chapters were revised and updated. Three new chapters were added to treat topics like online-retailing and multi-channel-strategies as well as the so called verticals in specific chapters. All case studies were replaced by new ones to reflect the most recent developments. Eighteen

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Categories: Retail trade->Management. Contributors: Barry Berman - Author. Format: Hardcover

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Categories: Retail trade->Management. Contributors: James R. Ogden - Author. Format: Hardcover

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Retail Management Reviews

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Without a predefined and well-integrated strategy, a retail firm may flounder as it’s attempting to cope with the changing environment that surrounds it. Berman/Evans’ reader-friendly text, Retail Management: A Strategic Approach, provides a strategic, decision-making approach that illustrates how retailers plan for, and adapt to, today’s changing and complex retail environment.