Thursday 15 July 2010

Advertising For Dummies

Advertising For Dummies



Author: Gary Dahl
Edition: 2
Publisher: For Dummies
Binding: Paperback
ISBN: 0470045833
Price:
You Save: 61%




Advertising For Dummies



So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place.Advertising For Dummies review. Read full reviews of Advertising For Dummies.

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Advertising For Dummies
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From the Back Cover Competition is tough! Get an advantage with online advertising aimed at local customers The Internet has changed the way you attract customers to a local business. Now you need a killer Web site, strong presence on search engines, and a vibrant social media campaign along with your other ads to grab the attention of consumers. This book offers the advice of advertising professionals who know how the online world can provide big help for your business! Create a plan òÀÔ discover where your customers hang out online, set goals, and identify strategies for success The site'



Advertising For Dummies Reviews


But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?

The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:

  • Identify and reach your target audience
  • Define and position your message
  • Get the most bang for your buck
  • Produce great ads for every medium
  • Buy the different media
  • Create buzz and use publicity
  • Research and evaluate your competition

Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.

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