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Thursday 15 July 2010
Advertising For Dummies
Author: Gary Dahl Edition: 2 Publisher: For Dummies Binding: Paperback ISBN: 0470045833 Price: You Save: 61%
Advertising For Dummies
So, you need to create an advertising campaign that brings in more customers, adds more dollars to your bottom line, and validates all the reasons you went into business in the first place.Advertising For Dummies review. Read full reviews of Advertising For Dummies.
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The Book Depository with availability on over a million titles Facebook Advertising For Dummies (Paperback)Description: Brand New with Free Worldwide Delivery. Profitable ideas and techniques for advertising on Facebook Tap into the explosive growth of social media and reach your customers with effective Facebook advertising campaigns and savvy insights into how to use this social media phenomenon effectively. It's all here and more in this detailed, easy-to-follow guide from two award-winning
From the Back Cover Competition is tough! Get an advantage with online advertising aimed at local customers The Internet has changed the way you attract customers to a local business. Now you need a killer Web site, strong presence on search engines, and a vibrant social media campaign along with your other ads to grab the attention of consumers. This book offers the advice of advertising professionals who know how the online world can provide big help for your business! Create a plan òÀÔ discover where your customers hang out online, set goals, and identify strategies for success The site'
But how can you make your ad look and sound like champagne if your budget can only afford beer? Are you wasting your time trying to sell ice to an Eskimo?
The world of advertising can seem like a daunting place—but it doesn’t have to be. Advertising for Dummies coaches you through the process and shows you how to:
Identify and reach your target audience
Define and position your message
Get the most bang for your buck
Produce great ads for every medium
Buy the different media
Create buzz and use publicity
Research and evaluate your competition
Advertising for Dummies offers newbies a real-world look at the ins and outs of advertising—from online and print to TV, radio, and outdoor formats—to show you how you can easily develop and execute a successful campaign on any budget. Plus, you’ll find a glossary of common buzzwords you may encounter along the way so you can talk the talk like the advertising guru you (almost) are! With simple tips on how to write memorable ads and timeless lessons from the legends, this book is packed with everything you need to have people from New York to Los Angeles whistling your jingle.
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