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Tuesday, 1 June 2010
Influence
Author: Robert B. Cialdini Edition: 5 Publisher: Pearson Binding: Paperback ISBN: 0205609996 Price: You Save: 56%
Influence: Science and Practice (5th Edition)
Influence: Science and Practice is an examination of the psychology of compliance (i.Influence review. . uncovering which factors cause a person to say “yes” to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasionRead full reviews of Democracy Distorted: Wealth, Influence and Democratic Politics (Law in Context).
Read How to Win Friends and Influence People reviews by
Book Description Do inequalities in wealth threaten British democracy? Democracy Distorted demonstrates how wealth can generate political influence, through the funding of political parties, lobbying and media power, and provides a range of potential solutions to the problem of money in politics.About the AuthorJacob Rowbottom is a Lecturer in Law at the University of Cambridge, and a Fellow of King's College, Cambridge.
- One of the best known motivational books in history: Since it was released in 1936, How to Win Friends and Influence People has sold more than 15 million copies. Carnegie's first book is timeless and appeals equally to business audiences, self-help audiences, and general readers alike..- Proven advice for success in life: Carnegie believed that most successes come from an ability to communicate effectively rather than from brilliant insights. His book teaches these skills by showing readers how to value others and make them feel appreciated rather than manipulated. .- As relevant as ever bef
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. uncovering which factors cause a person to say “yes” to another's request).
Written in a narrative style combined with scholarly research, Cialdini combines evidence from experimental work with the techniques and strategies he gathered while working as a salesperson, fundraiser, advertiser, and in other positions inside organizations that commonly use compliance tactics to get us to say “yes.” Widely used in classes, as well as sold to people operating successfully in the business world, the eagerly awaited revision of Influence reminds the reader of the power of persuasion.
Cialdini organizes compliance techniques into six categories based on psychological principles that direct human behavior: reciprocation, consistency, social proof, liking, authority, and scarcity.
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